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Course Planning by Program


Essential Objectives

Course Syllabus

Revision Date: 18-Jun-24

Fall 2024 | COM-2010-VO01 - Principles of Persuasion

Online Class

Online courses take place 100% online via Canvas, without required in-person or Zoom meetings.

Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 09-03-2024 to 12-16-2024
Last day to drop without a grade: 09-16-2024 - Refund Policy
Last day to withdraw (W grade): 11-04-2024 - Refund Policy
Open Seats: 16 (as of 07-19-24 5:05 PM)
To check live space availability, Search for Courses.


Mary Ann Boyd
View Faculty Credentials
View Faculty Statement
Hiring Coordinator for this course: Ashraf Alamatouri

General Education Requirements

This section meets the following CCV General Education Requirement(s) for the current catalog year:
CCV Communication
  1. Many degree programs have specific general education recommendations. In order to avoid taking unnecessary classes, please consult with additional resources like your program evaluation, your academic program catalog year page, and your academic advisor.
  2. Courses may only be used to meet one General Education Requirement.

Course Description

Examines public speaking, group discussion, and debate as methods of communication and as tools for decision-making. Students participate in speaking and writing exercises designed to further their understanding of the communication process. Issues such as freedom of speech and ethics in discourse are also discussed.

Essential Objectives

1. Identify and discuss the rhetorical components, nature and purpose of "great" speeches, presentations, or essays, and describe specifically why any work is, or should be, considered "great."
2. Examine the theories of group discussion and debate, and engage in guided practice of these theories in the classroom setting.
3. Prepare a formal presentation that demonstrates proficiency using the CCV Oral Communication Rubric.
4. Defend his/her ideas, written and oral, in organized class debate and discussion through the effective use of language and tone appropriate to the audience and purpose.
5. Participate in a group or panel exploration, utilizing both oral and written analysis of a current event or issue.

Required Technology

More information on general computer and internet recommendations is available on the CCV IT Support page. https://support.ccv.edu/general/computer-recommendations/

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.

Required Textbooks and Resources

*** This is a low cost ($50 or less) textbook or resource class.
This class may require purchase of supplies or materials that are not available through the CCV bookstore. ***

This course uses one or more textbooks/books/simulations.

Fall 2024 textbook details will be available on 2024-05-20. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be specific to this class. Please see this page for more information regarding the purchase of textbooks/books.

COM-2010-VO01 Link to Textbooks for this course in eCampus.

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.



* Short Lectures and Youtube Videos: Every week I will provide the class with weekly guidance and topic content through my own own sharing (text format lecture), as well the sharing of videos from various, expert speakers via Youtube videos.

* Weekly Forum discussion: This class will be energized and highly interactive with weekly student participation and leadership throughout the use of Discussion Forum Posts. Each week you will be asked to provide one original post and reply to the posts of three classmates.

* Weekly Practice Commitments / Journal:I will be asking you to provide a weekly journal entry to describe your use of a particular skill or task, which we will have discussed during the week and will have the opportunity to "try" at home. These journal entries are private exchanges with me, to which I respond by providing text feedback.

* Weekly Reading Assignments from your texts, as well as other online sources.

* Study Guides, which will be provided by me, to focus and augment your reading assignments.

Evaluation Criteria

Evaluation and Gradingwill be based on the following criteria, as well as a 100 point grading system.

*All assignments are expected on the due date. Late submissions will result in deducted points.

Discussion Forum and class Participation: 20 Points. Full participation and active engagement in the forums and all other exercises is vital to your success in this class; this means posting your orignal posts by Saturday, midnight each week, and by being an active member of our class "community" which will be demonstated by your thoughtful responces to at least three other classmate posts. I will also expect your full participation in all class exercises, having all assignments complete, and in some cases, prepared to share in class.

Homework Assignments: 40 Points. A variety of assignments such as reflective essays, study guides, and journal entries, will be assigned to help build your knowledge and skill level in various subject areas, and assist you to self evaluate and apply course concepts in daily life situations.

Presentations: 20 Points. Class presentations will be assigned related to course content.

Final Exam:10 Points. The exam is completely derived from your Study Guides throughout the semester...ie; the more work you put into those study guides, the easier your exam will be!. .

Final Creative Project: 10 Points. Final creative project of your choice to highlight your understanding and mastery of the essential learning objectives.

Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

A Less than 9893
A-Less than 9390
B+Less than 9088
B Less than 8883
B-Less than 8380
C+Less than 8078
C Less than 7873
C-Less than 7370
D+Less than 7068
D Less than 6863
D-Less than 6360
FLess than 60 
NPLess than 600

Weekly Schedule

Week/ModuleTopic  Readings  Assignments


What is Persuasion? As importantly, what is it NOT?
What components would be recognized as prosocial persausive strategies...vs. antisocial strategies?



Two topics to get us started:

1) Listening Skills...the #1 persuasive skill! 2) Small Group Communication



Rhetorical components of Ethos, Logos and Pathos...but this week we will focus on that which established trust..Ethos!



Rhetorical components continued: Logos and Pathos



1) Two Topics for the Week: 1) Persuasion without Intimidation and 2) Conflict Resolution Skills



Two Topics for the week: 10 Non Verbal Communication and 2) Cultural Competance within Persuasive Conversations.



Exploration of the great persuasive speeches. What makes them great?



Public Speaking and Debating Skills



Week 9: Caildini's 6 Influence/Persuasion Principles



Negotiation AND Persuasion



Negotiation AND Persausion



Negotiation Skills continued



When all else fails? Extra tips when dealing with particularly "difficult" people



Final Projects/Oral Presentations



Wrapping up and goodbyes


Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

  • In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
  • Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
  • Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.

Participation Expectations

I expect that you will log into the course at least three times per week. Otherwise you will be noted as absent for the week.

Missing & Late Work Policy

Late assignment submissions will be deducted at least 10 points without prior approval from me.

Accessibility Services for Students with Disabilities:

CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please
  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Integrity

CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.