Course Syllabus

Spring 2023 | COM-1180-VO03S - Storytelling through Media

Synchronous Class

Synchronous courses are delivered through a combination of online and regularly-scheduled Zoom sessions. In synchronous classes, students must attend Zoom sessions and actively engage with each other and faculty in course activities and discussions.

Faculty

Stephen Pite
View Faculty Credentials
View Faculty Statement
Hiring Coordinator for this course: Ashraf Alamatouri

Course Description

This course investigates the essence and power of storytelling, revealing how narrative can be effectively applied in a range of contexts and across multiple media platforms to achieve specific goals for businesses and organizations. Students explore the opportunities and perils of storytelling with regard to audience engagement, branding and successful marketing, and apply their learning to demonstrate proficiency in developing their own stories and selecting appropriate media technology and delivery strategies to convey these.

Essential Objectives

1. Define storytelling in the context of business and creative development and discuss the role and significance of storytelling through media in today’s world.
2. Discuss how storytelling strategies and concepts can be applied to various communications projects and delivered through media channels in the marketing and development of various entities, including businesses, nonprofit organizations, agencies, and political or social campaigns.
3. Examine the significance of traditional storytelling in human experience and explain how people respond to and connect with spoken, visual, and written messages.
4. Analyze principles pertaining to the branding of a product or service and the function storytelling plays in developing a consistent message or image that expresses the essence of an entity, resonates emotionally with a targeted audience’s needs and wants, and stimulates development and growth.
5. Evaluate effective and ineffective stories currently used in marketing and promotions and discuss how the stories themselves and the communication strategies behind them inspire or fail to elicit the desired response from targeted audiences.
6. Create succinct and cohesive stories applying various elements, such as language, tone, style, pace, metaphor and images to efficiently convey desired messages to select audiences.
7. Utilize storyboards in the creation process to determine the parameters of the story within available time and resources; to sketch out the various elements, such as video, still photos, audio, graphics, and text; and to ensure cohesiveness and interactivity.
8. Demonstrate proficiency in utilizing a variety of traditional and new media technology and in determining which media are most appropriate for delivering specific messages and engaging targeted audiences.
9. Discuss the social and ethical responsibilities of the storyteller in balancing the perspective of a business or organization with the public’s expectation of accuracy.
10. Prepare a formal presentation that demonstrates proficiency using the CCV Oral Communication Rubric.

Required Technology

More information on general computer and internet recommendations is available on the CCV IT Support page. https://support.ccv.edu/general/computer-recommendations/

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.

Required Textbooks and Resources

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

	High	Low
A+	100	98
A	Less than 98	93
A-	Less than 93	90
B+	Less than 90	88
B	Less than 88	83
B-	Less than 83	80
C+	Less than 80	78
C	Less than 78	73
C-	Less than 73	70
D+	Less than 70	68
D	Less than 68	63
D-	Less than 63	60
F	Less than 60
P	100	60
NP	Less than 60	0

Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

• In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
• Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
• Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.

Accessibility Services for Students with Disabilities:

1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Integrity