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Web Schedule Fall 2020

COM-1180-VO02Y - Storytelling through Media

Online Class

Online courses take place 100% online via Canvas, without required in-person or Zoom meetings.

Synonym: 203919
Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 11-03-2020 to 12-21-2020
Last day to drop without a grade: 11-12-2020 - Refund Policy
Last day to withdraw (W grade): 12-01-2020 - Refund Policy
Faculty: Linda Shere | View Faculty Credentials
This section is waitlisted. Please contact your nearest center for availability..
This section meets the following General Education Requirement(s):
  1. Many degree programs have specific general education recommendations. In order to avoid taking unnecessary classes, please consult with additional resources like your program evaluation, your academic program page, and your academic advisor.
  2. Courses may only be used to meet one General Education Requirement.

Browse the Canvas Site for this class.

Course Description:

This course investigates the essence and power of storytelling, revealing how narrative can be effectively applied in a range of contexts and across multiple media platforms to achieve specific goals for businesses and organizations. Students explore the opportunities and perils of storytelling with regard to audience engagement, branding and successful marketing, and apply their learning to demonstrate proficiency in developing their own stories and selecting appropriate media technology and delivery strategies to convey these.

Essential Objectives:

1. Define storytelling in the context of business and creative development and discuss the role and significance of storytelling through media in today’s world.
2. Discuss how storytelling strategies and concepts can be applied to various communications projects and delivered through media channels in the marketing and development of various entities, including businesses, nonprofit organizations, agencies, and political or social campaigns.
3. Examine the significance of traditional storytelling in human experience and explain how people respond to and connect with spoken, visual, and written messages.
4. Analyze principles pertaining to the branding of a product or service and the function storytelling plays in developing a consistent message or image that expresses the essence of an entity, resonates emotionally with a targeted audience’s needs and wants, and stimulates development and growth.
5. Evaluate effective and ineffective stories currently used in marketing and promotions and discuss how the stories themselves and the communication strategies behind them inspire or fail to elicit the desired response from targeted audiences.
6. Create succinct and cohesive stories applying various elements, such as language, tone, style, pace, metaphor and images to efficiently convey desired messages to select audiences.
7. Utilize storyboards in the creation process to determine the parameters of the story within available time and resources; to sketch out the various elements, such as video, still photos, audio, graphics, and text; and to ensure cohesiveness and interactivity.
8. Demonstrate proficiency in utilizing a variety of traditional and new media technology and in determining which media are most appropriate for delivering specific messages and engaging targeted audiences.
9. Discuss the social and ethical responsibilities of the storyteller in balancing the perspective of a business or organization with the public’s expectation of accuracy.
10. Prepare a formal presentation that demonstrates proficiency using the CCV Oral Communication Rubric.


Fall 2020 textbook data will be available on July 6. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be for this course only. Please see this page for more information regarding the purchase of textbooks.

COM-1180-VO02Y Textbooks.

The last day to use a Financial Aid advance to purchase textbooks is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Contact Faculty:

Email: Linda Shere
Hiring Coordinator for this course: Ashraf Alamatouri

Accessibility Services for Students with Disabilities: CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please

  1. Provide disability documentation to the Accessibility Coordinator at your academic center.
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Honesty: CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.

Course description details subject to change. Please refer to this document frequently.

To check on space availability, choose Search for Classes.

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