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Course Planning by Program

2024-25

Essential Objectives

Course Syllabus


Revision Date: 14-Aug-24
 

Fall 2024 | COM-1180-VO02 - Storytelling through Media


Online Class

Online courses take place 100% online via Canvas, without required in-person or Zoom meetings.

Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 09-03-2024 to 12-16-2024
Last day to drop without a grade: 09-16-2024 - Refund Policy
Last day to withdraw (W grade): 11-04-2024 - Refund Policy
This course has started, please contact the offering academic center about registration

Faculty

Martin Cohn
View Faculty Credentials
View Faculty Statement
Hiring Coordinator for this course: Ashraf Alamatouri

General Education Requirements


This section meets the following CCV General Education Requirement(s) for the current catalog year:
CCV Communication
    Note
  1. Many degree programs have specific general education recommendations. In order to avoid taking unnecessary classes, please consult with additional resources like your program evaluation, your academic program catalog year page, and your academic advisor.
  2. Courses may only be used to meet one General Education Requirement.

Course Description

This course investigates the essence and power of storytelling, revealing how narrative can be effectively applied in a range of contexts and across multiple media platforms to achieve specific goals for various entities, including businesses, nonprofit organizations, government agencies, and political or social campaigns. Students explore the opportunities and perils of storytelling with regard to audience engagement, and apply their learning to demonstrate proficiency in developing their own stories and selecting appropriate media technology and delivery strategies to convey these.


Essential Objectives

1. Examine the significance of traditional storytelling in human experience and explain how people respond to and connect with spoken, visual, and written messages.
2. Define storytelling in the public sphere and discuss the role and significance of storytelling through media in the 21st century.
3. Discuss how storytelling can develop a message or image that expresses the essence of an entity, resonates emotionally with a targeted audience’s needs and wants, and achieves the goal of the message.
4. Analyze strategies and concepts applied to communication projects and delivered through various media channels and evaluate their effectiveness in eliciting the desired response from targeted audiences.
5. Create at least one succinct and cohesive story applying various elements, such as language, tone, style, pace, metaphor and images to efficiently convey desired messages to select audiences and platforms.
6. Discuss the social and ethical responsibilities of the storyteller in the contemporary context.
7. Utilize digital media in the creation process to determine the parameters of the story within available time and resources; to sketch out the various elements, such as video, still photos, audio, graphics, and text; and to ensure cohesiveness and interactivity.
8. Prepare a formal presentation that demonstrates proficiency using the CCV Oral Communication Rubric.


Required Technology

More information on general computer and internet recommendations is available on the CCV IT Support page. https://support.ccv.edu/general/computer-recommendations/

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.


Required Textbooks and Resources


*** This is a no cost textbook or resource class. ***

COM-1180-VO02 Link to Textbooks/Resources Information for this course in eCampus.

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.


Artificial Intelligence(AI) Policy Statement

CCV recognizes that artificial intelligence (AI) and generative AI tools are widely available and becoming embedded in many online writing and creative applications.

Integrated: This course's generative AI policy acknowledges the use of AI is an essential skill in today's world. By using genAI for specific purposes, students become equipped with relevant skills and tools necessary to thrive in a technology-driven society. Emphasizing the mastery of generative AI should empower you to harness its potential, enhancing your problem-solving abilities and preparing you for future challenges and opportunities. Be aware, however, that any time generative AI is used at any point in the assignment without attribution it may be considered a violation of CCV's Academic Integrity Policy.


Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

 HighLow
A+10098
A Less than 9893
A-Less than 9390
B+Less than 9088
B Less than 8883
B-Less than 8380
C+Less than 8078
C Less than 7873
C-Less than 7370
D+Less than 7068
D Less than 6863
D-Less than 6360
FLess than 60 
P10060
NPLess than 600


Weekly Schedule


Week/ModuleTopic  Readings  Assignments
 

1

Introduction to Storytelling

  • Understanding the essence of storytelling
  • The psychology of storytelling
  • Historical evolution of storytelling through media
  

READINGS

  1. Sapega, Marissa. “How to get started with multimedia storytellingLinks to an external site."
  2. Ball, Kyla. "What does Storytelling mean in the 21st CenturyLinks to an external site."
  

Make a short video introducing yourself.

Include:

  1. How to correctly pronounce your name and your pronouns.
  2. Why are you taking this course.
  3. Your choice of a social issue in which you are interested and the reason why you made this choice. NOTE: During this course, you will be learning different ways to tell this story.
 

2

Week 2: Fundamentals of Narrative Structures

  • Basic elements of narrative (plot, character, setting, conflict, resolution)
  • Linear vs. non-linear storytelling
  • Analyzing narrative structures in media examples
  

READINGS

  1. Daniel, Jennifer:Crafting content that connects: A PR pro’s guide to digital storytelling in the modern eraLinks to an external site.
  2. Dave Dickman, Dave:Cohesive storytelling in the age of fragmented mediaLinks to an external site.
  3. Shifting the climate narrative: In a Q&A with Penn Today, Michael Mann of the Penn Center for Science, Sustainability, and the Media shares his views on the role of storytelling in the fight against climate change.Links to an external site.
  4. Stelzner, Michael:Using Story the Right Way: Theory and Practice for MarketerLinks to an external site.
  

As part of assignment one, you talked about a social issue in which you were interested. For this assignment you will explain inwritten formatof 100-200 words why you made this choice.

 

Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

  • In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
  • Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
  • Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.


Participation Expectations

The purpose of this policy is to establish guidelines for student participation and late submissions in online courses to ensure a fair and consistent learning environment. This policy aims to promote engagement, accountability, and successful completion of course requirements.

Students are expected to actively engage in course activities, discussions, and assignments. Regular and meaningful participation contributes to a positive learning experience for both the individual student and the class. Respectful and constructive communication is essential in online discussions. Students are encouraged to express their thoughts, ask questions, and respond to classmates in a thoughtful manner.Please be sure to follow the posting requirements each week (they are included in every discussion forum prompt) to receive full points. Every week, students are expected to post at least once initially by Thursday night at 11:59 (earlier is fine and encouraged) and then finish all replies by Tuesday night at 11:59. To get the most participation points, students should have three posts total, including the initial discussion post. NOTE: It is recommended that students do not just sign in once per week to do all the work. Check back frequently to see if people have asked a question or responded to a post. There is a rubric used to assess posts each week; be sure to read the rubric to ensure full points are recorded or to find out why the points are not.

Timely participation is crucial for the success of online discussions and collaborative activities. Students are expected to adhere to deadlines for posting responses and contributing to group projects.

All assignments and assessments will have clearly defined submission deadlines. It is the responsibility of the student to be aware of these deadlines and plan their work accordingly.

Late submissions may be accepted, but a penalty will be applied to the grade. The penalty for late submissions will be a loss of five points per day. Late work will be accepted up to five days after the original deadline.

In case of extenuating circumstances (e.g., illness, family emergency), students should communicate with the instructor as soon as possible. Accommodations may be considered on a case-by-case basis, and alternative arrangements may be made.



Missing & Late Work Policy

  • Late assignments can be submitted up to one week past the deadline. You will lose 10% each day that an assignment is late. After a week, it will no longer be accepted for credit.
  • Late work is not accepted in the discussion forum. Interacting with classmates is an essential part of online discussions and cannot be made up after the fact.
  • Extensions will be granted only in extenuating circumstances. If a lengthy medical problem or other emergent personal issue will result in missing weekly discussions and/or assignments, please contact your instructor as soon as possible.
  • Students who know that they will not have course access for any given week should make arrangements with their instructor to complete assignments and participation requirements prior to the absence.

Accessibility Services for Students with Disabilities:


CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please
  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.


Academic Integrity


CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.