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Essential Objectives

Course Syllabus

Fall 2024 | COM-1070-VO01 - Social Media & Communication

Online Class

Online courses take place 100% online via Canvas, without required in-person or Zoom meetings.

Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 09-03-2024 to 12-16-2024
Last day to drop without a grade: 09-16-2024 - Refund Policy
Last day to withdraw (W grade): 11-04-2024 - Refund Policy
Open Seats: 2 (as of 07-21-24 3:05 PM)
To check live space availability, Search for Courses.


Gaia Neftci
View Faculty Credentials

Hiring Coordinator for this course: Ashraf Alamatouri

Course Description

This course examines how the growth of social media has transformed the landscape of contemporary communication. Students will acquire skills to effectively navigate and manipulate this virtual world and reflect upon the role it now plays in shaping public discourse and social exchange. Students will analyze how new media technology has changed the way individuals and groups interact, how messages are produced and consumed, and how language itself is utilized. In applying their learning, students will explore how the roles and strategies of media professionals and marketers have also adjusted with regard to how information is collected and shared and in reaching target audiences.

Essential Objectives

1. Define and clarify key concepts such as media, social media, mass media, new media and mediated communication.
2. Discuss the history, nature, and functions of a broad range of social and other new media, including Facebook, wikis, blogs, and instant messaging, and demonstrate the ability to access and effectively utilize these technologies.
3. Examine how social media can empower individuals and organizations through direct user-to-user interactions and decentralized editing, and how this challenges expectations of reliability and authority.
4. Explain how traditional print, audio, and web-based media outlets, businesses, and organizations participate in social networking, and discuss the implications on the future of media communication, commerce, and information exchange.
5. Discuss the role of new media in facilitating and changing interpersonal communication and connectivity and the potential impact of this on individual social values and attitudes.
6. Apply an understanding of social networking strategies and relevant media concepts to assess media needs and opportunities in various contexts and to develop a participatory media project in an area such as journalism, broadcasting, public relations or advertising.
7. Understand the personal, professional, and civic challenges posed by new media today and in the future, including issues of privacy, intellectual property, ethics, and the social creation of value, meaning, and truth.
8. Demonstrate proficiency in using conference technology for creative collaboration and problem resolution.

Required Technology

More information on general computer and internet recommendations is available on the CCV IT Support page. https://support.ccv.edu/general/computer-recommendations/

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.

Required Textbooks and Resources

COM-1070-VO01 Link to Textbooks/Resources Information for this course in eCampus.

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

A Less than 9893
A-Less than 9390
B+Less than 9088
B Less than 8883
B-Less than 8380
C+Less than 8078
C Less than 7873
C-Less than 7370
D+Less than 7068
D Less than 6863
D-Less than 6360
FLess than 60 
NPLess than 600

Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

  • In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
  • Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
  • Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.

Accessibility Services for Students with Disabilities:

CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please
  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Integrity

CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.