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2024-25

Essential Objectives

Course Syllabus


Revision Date: 04-Jun-24
 

Fall 2024 | COM-1045-VO03 - Introduction to Visual Communication


Online Class

Online courses take place 100% online via Canvas, without required in-person or Zoom meetings.

Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 09-03-2024 to 12-16-2024
Last day to drop without a grade: 09-16-2024 - Refund Policy
Last day to withdraw (W grade): 11-04-2024 - Refund Policy
Open Seats: 11 (as of 07-21-24 4:05 PM)
To check live space availability, Search for Courses.

Faculty

David Tomasi
View Faculty Credentials
View Faculty Statement
Hiring Coordinator for this course: Ashraf Alamatouri

General Education Requirements


This section meets the following CCV General Education Requirement(s) for the current catalog year:
VSCS Arts & Aesthetics
    Note
  1. Many degree programs have specific general education recommendations. In order to avoid taking unnecessary classes, please consult with additional resources like your program evaluation, your academic program catalog year page, and your academic advisor.
  2. Courses may only be used to meet one General Education Requirement.

Course Description

This course introduces the concepts of visual literacy and visual rhetoric and explores how photographs, films, cartoons, clothing, advertisements, works of art and all things visible have the capacity to create meaning, provoke response and communicate implied or overt messages. Students are exposed to a wide range of visual media as they learn to critically "read" visual texts as narrative and argument within particular contexts. They apply visual comprehension skills in analyzing the power, scope, and social significance of the visual world and apply their understanding of the composition and production of effective images and symbols in creating and manipulating their own visual messages.


Essential Objectives

1. Define visual literacy, visual rhetoric, semiotics, and key linguistic concepts such as icons, images and symbols while exploring the linguistic and representational structures of visual information.
2. Discuss the process of visual learning, development of critical viewing skills and importance of achieving fluency in visual communication for contemporary individuals and within key professions.
3. Identify compositional elements of visual media that capture attention, create meaning and influence emotional response; consider the effects of pairing visual features with non-visual attributes.
4. Analyze contemporary visual media using multiple theoretical constructs by articulating possible message content, describing how it is shaped by diverse social, cultural, and political dynamics, and deconstructing images to expose deeper layers of meaning and relevance.
5. Compare and contrast written narratives to their film versions, describing differences in the messages communicated. Through a close reading of the cinematic images, explain how visual material shapes the viewers’ feelings, expectations, sympathies, and engagement.
6. Examine the historical development of visual imagery and the growing significance and pervasiveness of visual influence through the development of new media and technology, and their likely impact on perception and contemporary culture now and in the future.
7. Discuss the ethical responsibilities inherent in developing, using, and manipulating visual artifacts and apply an ethical approach in citing, creating and critically evaluating contemporary visual media.
8. Evaluate the effectiveness of a range of visual rhetoric in relevant contexts and determine why some themes or subjects might be better communicated visually than others, while considering the limitations and vulnerabilities of our visual knowledge.
9. Apply visual literacy and rhetorical skills to create projects that demonstrate effective visual statements and arguments in a range of media, demonstrating an ability to convey intended messages and evoke desired responses and emotions through the ethical application of these productions.
10. Identify and explore career areas in art, media and visual communication, and the training/education required to succeed in these areas professionally through activities such as participation in an informational interview or job shadow.
11. Develop a digital portfolio of work reflecting course learning and visual projects completed in the class, which will establish a foundation for displaying future work and ultimately serving as a professional tool.


Required Technology

More information on general computer and internet recommendations is available on the CCV IT Support page. https://support.ccv.edu/general/computer-recommendations/

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.


Required Textbooks and Resources


*** This is a no cost textbook or resource class. ***

COM-1045-VO03 Link to Textbooks/Resources Information for this course in eCampus.

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.


Methods

Methods:

·Discussions

·Lectures & Slideshows

·Online activities, including practice

·Written and Creative assignments

·Tests and quizzes

·Mid-term and final exams

·Research project of the student's choosing

The combination of weekly reading, answers to teacher questions, in combination with bonus articles and/or essays, results in relevant discussion which prompts further analysis and discussion of artists, their works, and their lives.

Note on Artificial Intelligence:

The use of generative Artificial Intelligence is not allowed in this course, with the exception of spellcheck, grammar check and similar tools. This course rests in the value of students engaging in the learning process without relying on Artificial Intelligence-generated content. Students will develop critical thinking and problem-solving skills independently, owning their learning journey from start to finish. If you use these tools, your actions would be considered academically dishonest and a violation of CCV’s Academic Integrity Policy.


Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

 HighLow
A+10098
A Less than 9893
A-Less than 9390
B+Less than 9088
B Less than 8883
B-Less than 8380
C+Less than 8078
C Less than 7873
C-Less than 7370
D+Less than 7068
D Less than 6863
D-Less than 6360
FLess than 60 
P10060
NPLess than 600


Weekly Schedule


Week/ModuleTopic  Readings  Assignments
 

1

Please see Syllabus on Canvas for full description

Week 1

  

Introductions -Students and instructor will introduce themselves to the class

  

State why you chose to take this classand a little about your previous experience with art, creativity, and communication.

 

2

Week 2

  

How can we define Art? - Part 1

  

Historical overview, themes, research, and purposes of Art.

 

3

Week 3

  

Icons, Images and Symbols

  

How to understand the underlying structure of art through the linguistic and semiotic analysis of human visual representations.

 

4

Week 4

  

Human Perception

  

Perspectives in Neuroscience and Psychology to address specific attributes, aspects and structures of the way we see and interpret the world around us.

 

5

Week 5

  

Art, Communication, Sharing

  

Identifying meaning, emotional and intellectual response, iconic components and appropriate vocabulary to discuss and critique visual and performing arts.

 

6

Week 6

  

Construction, Deconstruction, Reconstruction

  

Philosophical / theoretical analysis of repetition, recognition, and location on the positive and negative effects on perception.

 

7

Week 7

  

From text to movement, from book to film.

Examining written narratives, plots, debates and discourses in new media and technologies.

  

Mid Term Exam

 

8

Week8

  

How can we define Art? - Part 2

  

Discussing the historical development of visual imagery and their impact on perception, culture, society, and politics now and in the future.

 

9

Week9

  

What do we see, how see it, and do we really see it?

  

Considering the limitations and vulnerabilities of our visual knowledge.

 

10

Week10

  

Art Therapy

  

Between Arts and Sciences – from the phenomenon of Outsider Art, Art Brut, and Open Art to the therapeutic application of arts in clinical settings.

 

11

Week 11

  

Dance, Music, Movement

  

An examination of the specific development of language, phenomenology, and representation of performing arts throughout history.

 

12

Week 12

  

How can we define Art? - Part 3

  

Contemporary developments in art and creativity, social phenomena, and media reception in the modern world.

 

13

Week 13

  

General Review

  

Final Exam – Soft deadline

 

14

Week 14

  

General Review - Part II

  

Final Exam – Soft deadline

 

15

Week 15

  

End of Semester

  

Celebration of Successes!

 

Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

  • In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
  • Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
  • Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.


Participation Expectations

The combination of weekly reading, answers to teacher questions, and student's posting of their own questions and answers to other student's questions, in combination with bonus posts, results in relevant discussion which prompts further analysis and discussion of artists, art pieces, installations and performances, as well as art movements, philosophies, and texts.

Attendance Policy:

Regular attendance and participation in classes are critical to the passing of this course. They are essential components of a student's success in college and are completion requirements for courses at CCV. Absences are excused in the case of documented illness/hospitalization, documented school activities, religious holidays, and funerals. If you are sick for more than one day or have an emergency, please send an e-mail to the Instructor. A pattern of late arrival or early departure will constitute absence at the instructor's discretion.

Attendance,Missing and Late WorkPolicy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

  • In general,missing more than 20% of a course (including late/ missing assignments)due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.Late homework submissions will be graded accordingly (-5%points eachextra late day)
  • Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
  • Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.

More than one absence may result in failure to pass.Three absences (9 hours of class) or morewill lead to a no credit grade.


Accessibility Services for Students with Disabilities:


CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please
  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.


Academic Integrity


CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.