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No Cost Textbook/Resources Courses

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Low Cost Textbook/Resources Courses

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Course Planning by Program

2024-25

Essential Objectives

Course Syllabus


Spring 2025 | CIS-1170-VO01F - Introduction to Web Analytics


Flex Class

FLEX courses are online courses with flexible assignment submission, allowing students to manage their completion pace during the semester. FLEX courses remain open for enrollment throughout the first half of the semester. Flex course enrollment for Spring 2025 ends on March 13.


Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 01-21-2025 to 05-05-2025
Last day to drop without a grade: 02-03-2025 - Refund Policy
Last day to withdraw (W grade): 03-24-2025 - Refund Policy
Open Seats: 15 (as of 12-12-24 1:05 PM)
To check live space availability, Search for Courses.

Faculty

James Lambert
View Faculty Credentials

Hiring Coordinator for this course: Deb Grant

General Education Requirements


This section meets the following CCV General Education Requirement(s) for the current catalog year:
VSCS Digital and Technical Literacy
    Note
  1. Many degree programs have specific general education recommendations. In order to avoid taking unnecessary classes, please consult with additional resources like your program evaluation, your academic program catalog year page, and your academic advisor.
  2. Courses may only be used to meet one General Education Requirement.

Course Description

In this course students will explore the key concepts, diagnostic approaches, techniques and practices of web analytics used to achieve greater return on investment through online marketing initiatives. Drawing from case studies and practical application, students will learn how web analytics can drive higher profits and improve the customer experience. The course will include an overview of technologies such as ad-servers, rich media, bid-management systems, and online research tools with an emphasis on tracking and reporting of web site activity and campaign measurement and testing. Prerequisite: Website Development or Introduction to Computer Science


Essential Objectives

1. Describe how web analytics fit into the context of the Marketing Mix (The 4 Ps of Product, Place, Promotion, and Price).
2. Identify and demonstrate key web analytics’ performance metrics.
3. Describe and discuss the importance of analyzing web performance metrics.
4. Identify and appraise the shortcomings of popular web performance metrics.
5. Describe and illustrate the importance of web performance metrics and the differences between business-to-consumer (B2C) and business-to-business (B2B) objectives.
6. Demonstrate competence with the use of Google Analytics as a way of tracking web performance.
7. Demonstrate competence with the use of Google Adwords to track the performance of paid advertisements.
8. Examine the differences in measuring PPC (Pay Per Click) and SEO (Search Engine Optimization) performances.
9. Formulate strategies to improve PPC (Pay Per Click) and SEO (Search Engine Optimization) performance.


Required Technology

More information on general computer and internet recommendations is available on the CCV IT Support page. https://support.ccv.edu/general/computer-recommendations/

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.


Required Textbooks and Resources

CIS-1170-VO01F Link to Textbooks/Resources Information for this course in eCampus.

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.


Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

 HighLow
A+10098
A Less than 9893
A-Less than 9390
B+Less than 9088
B Less than 8883
B-Less than 8380
C+Less than 8078
C Less than 7873
C-Less than 7370
D+Less than 7068
D Less than 6863
D-Less than 6360
FLess than 60 
P10060
NPLess than 600


Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

  • In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
  • Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
  • Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.

Accessibility Services for Students with Disabilities:


CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please
  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.


Academic Integrity


CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.