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Course Planning by Program


Essential Objectives

Course Syllabus

Revision Date: 04-Jan-23

Spring 2023 | BUS-2715-VO01 - Entrepreneurship: Business Planning for Startups

Online Class

Online courses take place 100% online via Canvas, without required in-person or Zoom meetings.

Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 01-24-2023 to 05-08-2023
Last day to drop without a grade: 02-12-2023 - Refund Policy
Last day to withdraw (W grade): 03-26-2023 - Refund Policy
This course has started, please contact the offering academic center about registration


George Forstbauer
View Faculty Credentials

Hiring Coordinator for this course: Nick Molander

Course Description

This course provides a practical, hands-on introduction and survey of entrepreneurial concepts and elements required for successful small business start-up. Students are exposed to entrepreneurship as an alternative business career track and learn about new venture start-up. Students learn how to develop an effective feasibility and business plan from a founder’s perspective that includes research, financing, marketing, and an assessment of competitive advantage.

Essential Objectives

1. Define and understand the differences between Business Venturing and Small Business Management.
2. Evaluate a new business idea by doing research to understand its market, consumer demand, competitive advantage, and potential opportunities and risks.
3. Develop a feasibility study and basic elements of a business plan for a proposed new business venture.
4. Evaluate the required steps to launching a new business.
5. Predict the potential success of a new venture, based on analysis and data from a feasibility study.
6. Apply financial and marketing concepts to the new business venture.
7. Identify key local and state organizations, resources, and contacts that support entrepreneurs and startups.

Required Technology

More information on general computer and internet recommendations is available on the CCV IT Support page. https://support.ccv.edu/general/computer-recommendations/

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.

Required Textbooks and Resources

*** This is a no cost textbook or resource class ***

BUS-2715-VO01 Link to Textbooks/Resources Information for this course in eCampus.

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Evaluation Criteria

Weight of Grades

Semester Long Business Plan Project: 40%

Midterm Exam: 15%

Final Exam: 15%

Attendance (Discussion Board Posting): 10%

Homework: 20%

Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

A Less than 9893
A-Less than 9390
B+Less than 9088
B Less than 8883
B-Less than 8380
C+Less than 8078
C Less than 7873
C-Less than 7370
D+Less than 7068
D Less than 6863
D-Less than 6360
FLess than 60 
NPLess than 600

Weekly Schedule

Week/ModuleTopic  Readings  Assignments


Entrepreneurship vs. Small Business. Entrepreneurship as a Process.


Open Source/Canvas Links





Planning: Introduction to the Business Plan Begin Semester Long Business Plan Project


Open Source/Canvas Links



Assessing Feasibility: Feasibility Study


Open Source/Canvas Links


Begin Feasibility Study



Research: Opportunities and Risk


Open Source/Canvas Links


Feasibility Study Due; Begin Market Research



Research (cont.): research market, consumer demand, competitive advantage, and potential opportunities and risks.


Open Source/Canvas Links


Continue on research assignment



New Venture Checklist: Evaluate the required steps to launching a new business.


Open Source/Canvas Links


Research study due; begin checklist



Benchmark for Success: Strengths and Weaknesses Based on based on Analysis and Data from Feasibility Study and Market Research.


Open Source/Canvas Links


Midterm: All outstanding assignments due



Midterm Exam



Take home midterm exam


Details TBA



Financial Elements of the Business Plan


Open Source/Canvas Links


Begin work on financials for new venture.



New Venture Financial Statements (cont.): Cash flow analysis; Determining working capital requirements


Open Source/Canvas Links


Statement of Cash Flows



Marketing and Promotion


Open Source/Canvas Links


Begin Marketing Plan



Marketing and Promotion (cont.)


Open Source/Canvas Links


Marketing Plan due



Community Resources for Entrepreneurs


Open Source/Canvas Links





Community Resources for Entrepreneurs (cont.)/Business Plan Wrap up


Open Source/Canvas Links





Business Plan due/Take Home Final Exam




Business Plan due/Take Home Final Exam


Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

  • In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
  • Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
  • Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.

Accessibility Services for Students with Disabilities:

CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please
  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Integrity

CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.