Course Syllabus

Spring 2025 | BUS-2430-VO02F - Small Business Marketing

Flex Class

FLEX courses are online courses with flexible assignment submission, allowing students to manage their completion pace during the semester. FLEX courses remain open for enrollment throughout the first half of the semester. Flex course enrollment for Spring 2025 ends on March 13.

Faculty

Kevin De Rosa
View Faculty Credentials
View Faculty Statement
Hiring Coordinator for this course: Nick Molander

Course Description

This course is an introduction to principles and techniques of marketing with specific applications to the small business: problems and solutions in marketing research, advertising, pricing, and selling. Topics include data collection and interpretation, choice and use of media, analyzing marketing mix and pricing in small business situations, and the principles and stages of the selling process.

Essential Objectives

1. Describe the relationships among marketing, sales, advertising, and public relations.
2. Identify the elements and describe the process for developing a marketing strategy for a product or business.
3. Identify and assess the primary and secondary data available to a small business.
4. Identify marketing research, entrepreneurial, and small business resources within the student's own community.
5. Evaluate the advantages and disadvantages of different sources of advertising for a particular application and marketing strategy.
6. Evaluate the effectiveness of several marketing research techniques.
7. Develop and present a marketing plan for a small business that demonstrates effective writing, sales, and communication skills.
8. Discuss the ethical considerations inherent in marketing decisions.
9. Analyze the financial impact of a marketing plan through the use of pro-forma financial statements and key performance indicators (KPIs).

Required Technology

More information on general computer and internet recommendations is available on the CCV computer recommendations Support page.

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.

Required Textbooks and Resources

This course uses one or more textbooks/books/simulations.

Spring 2025 textbook details will be available on 2024-12-06. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be specific to this class. Please see this page for more information regarding the purchase of textbooks/books.

BUS-2430-VO02F Link to Textbooks for this course in eCampus.

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Artificial Intelligence(AI) Policy Statement

CCV recognizes that artificial intelligence (AI) and generative AI tools are widely available and becoming embedded in many online writing and creative applications.

Integrated: This course's generative AI policy acknowledges the use of AI is an essential skill in today's world. By using genAI for specific purposes, students become equipped with relevant skills and tools necessary to thrive in a technology-driven society. Emphasizing the mastery of generative AI should empower you to harness its potential, enhancing your problem-solving abilities and preparing you for future challenges and opportunities. Be aware, however, that any time generative AI is used at any point in the assignment without attribution it may be considered a violation of CCV's Academic Integrity Policy.

Methods

Each module will have reading from the textbook with accompanying video's. Students will have a writing assignment that is unique each week. For example, one week they will need to create a consumer survey while another week they will evaluate the packaging that is used for a product of their choice. There will be a lot of freedom for students to focus on a particular company or product of their choice during the term which will make the assignments personal and relevant. In addition to the homework, there will be a discussion board post and a quiz that covers thought-providing topics in marketing and the assigned reading.

Evaluation Criteria

This course will be evaluated based on the below criteria:

• 20% - Quizzes
• 60% - Homework
• 20% - Participation & Discussion Boards

Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

	High	Low
A+	100	98
A	Less than 98	93
A-	Less than 93	90
B+	Less than 90	88
B	Less than 88	83
B-	Less than 83	80
C+	Less than 80	78
C	Less than 78	73
C-	Less than 73	70
D+	Less than 70	68
D	Less than 68	63
D-	Less than 63	60
F	Less than 60
P	100	60
NP	Less than 60	0

Weekly Schedule

Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

• In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
• Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
• Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.

Participation Expectations

Each module will have an interactive class discussion on a broad range of topics including marketing ethics, and current events. Students are expected to respond to the prompt and at least one of their classmates' posts.

Missing & Late Work Policy

This is a FLEX course so there are no due dates. It is strongly recommended that students complete one module per week so that they are not rushed and can plan their time accordingly.

Accessibility Services for Students with Disabilities:

1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Integrity