CCV Section Grid - Detail
 
Vermont State Colleges
 
Untitled

Web Schedules

Spring 2021
Fall 2020
Summer 2020

One Credit Courses

Spring 2021
Fall 2020
Summer 2020

Course Planning by Program

2020-21

Essential Objectives

Web Schedule Spring 2021


Revision Date: 15-Nov-20

BUS-2430-VO02F - Small Business Marketing


Flex Class


Flex courses are online courses with flexible assignment submission, allowing students to manage their completion pace during the semester. Flex courses remain open for enrollment throughout the first half of the semester.


Synonym: 203379
Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 01-26-2021 to 05-10-2021
Last day to drop without a grade: 02-15-2021 - Refund Policy
Last day to withdraw (W grade): 03-28-2021 - Refund Policy
Faculty: Jeffrey Weinstein | View Faculty Credentials
Open Seats/Section Limit: 2/17 (as of 01-20-21 5:05 PM)

Comments: Flex section - students will work at their own pace to complete course objectives by the end of the term. Contact a CCV advisor for more information about this format.

Browse the Canvas Site for this class.

Course Description:

An introduction to principles and techniques of marketing with specific applications to the small business: problems and solutions in marketing research, advertising, pricing, and selling. Topics include data collection and interpretation, choice and use of media, analyzing marketing mix and pricing in small business situations, and the principles and stages of the selling process.

Essential Objectives:

1. Describe the relationships among marketing, sales, advertising, and public relations.
2. Identify the elements and describe the process for developing a marketing strategy for a product or business.
3. Identify and assess the primary and secondary data available to a small business person.
4. Identify marketing research resources within the student's own community.
5. Evaluate the advantages and disadvantages of TV, radio, newspaper, magazines, direct mail and the Internet as sources of advertising for a particular application.
6. Evaluate the effectiveness of several marketing research techniques (e.g. personal interview, give-aways, surveys, direct response ads).
7. Develop a marketing plan for a small business.
8. Discuss the ethical considerations inherent in marketing decisions.
9. Analyze the financial impact of a marketing plan through the use of pro-forma financial statements.

Additional Instructor Pre-Assignments/Notes/Comments:

I'm looking forward to a great semester. I designed the class to offer an interesting variety of activities that allows students to apply learned concepts in a range of marketing activities. I'm looking forward to working with you throughout the semester!

This class requires only one textbook, Principles of Marketing, from Flatworld Publishing. Students can access the online book or ebook directly from the publisher or order a printed text through CCV's book store.

Flatworld Publishing:https://students.flatworldknowledge.com/course/2589752

Methods:

Our Small Business Marketing class uses-

  • assigned readings, videos, and podcasts
  • lecture notes
  • case studies
  • situation analysis
  • varied assignments
  • completion of a business marketing plan

We will study marketing theory and explore how these core marketing concepts are applied in business practice.

Evaluation Criteria:

Assignments are weighted by group:

Group

Weight

Demonstrate Your Learning Forums

40%

Assignments

15%

Final Marketing Plan

20%

Quizzes

25%

Total

100%

Grading Criteria:

A+ through A- (98-100 A+, 93-97 A, 90-92 A-)
Exceptional achievement of the course objectives evidenced by:
* thoughtful and insightful completion of all assignments
* consistent demonstration of in-depth understanding of the subject matter through active
participation in class discussion
*consistent demonstration of connections made between class discussions/assignmentsand
the practicalapplication
* innovative and critical thinking with regard to class content area

B+ through B- (88-89 B+, 84-87 B, 80-83 B-)
Above average achievement of the course objectives will be evidenced by:
* thoughtful completion of all assignments
* frequent demonstration of in-depth understanding of the subject matter through active
participation in class discussion
*frequent demonstration of connections made between class discussions/assignments and
the practical applications
* critical thinking with regard to class content area

C+ through C- (78-79 C+, 74-77 C, 70-73 C-)
Adequate achievement of course objectives will be evidenced by:
* thoughtful completion of assignments
* frequent demonstration of basic understanding of the subject matter through active
participation in class discussion
*demonstration of connections made between class discussions/assignments and the practical
applications

D+ through D- (68-69 D+, 64-67 D, 60-63 D-)
Marginal achievement of course objectives will be evidenced by:
* some attempts to thoughtfully complete assignments
* basic comprehension of subject matter
* attempts to demonstrate connections made between class discussions/assignments and practical
applications

F Failure (59 and below)
Failure to meet course objectives will be evidenced by:
* failure to attempt to thoughtfully complete assignments
* failure to actively participate in class discussions
* failure to demonstrate basic comprehension of subject matter
* failure to attempt to make connections between class discussions/assignments and practical
applications

Textbooks:

Spring 2021 textbook data will be available on December 2. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be for this course only. Please see this page for more information regarding the purchase of textbooks.

BUS-2430-VO02F Textbooks.

The last day to use a Financial Aid advance to purchase textbooks is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Contact Faculty:

Email: Jeffrey Weinstein
Hiring Coordinator for this course: James Leete

Attendance Policy:

Attendance is not taken for Flex courses. Active and consistent engagement is essential for successful learning in a Flex classroom environment.

This is a self-paced asynchronous course which means that students will be starting and progressing at different rates throughout the term. Once you feel like you have a strong handle on the material, and you have completed all of the assignments for the module, you should feel comfortable moving on, regardless of the pace, as long as you complete the course within the semester timeframe.

If you are starting at the beginning of the term, you could spend one week on each module to successfully complete the course within the term. If you are starting 7 weeks into the course, you could spend one week covering two modules so that you complete the course successfully within the term.

Accessibility Services for Students with Disabilities: CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please

  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Honesty: CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.

Course description details subject to change. Please refer to this document frequently.

To check on space availability, choose Search for Classes.


Return to Online Section Grid
Return to Small Business Marketing Page




© Community College of Vermont
For support click on: Vermont State Colleges Help Desk and choose the Student and Visitor Login.
Complete the screen that follows as fully as you can.