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Essential Objectives

Web Schedule Fall 2021

Revision Date: 30-Apr-21

BUS-2430-VO02F - Small Business Marketing

Flex Class

Flex courses are online courses with flexible assignment submission, allowing students to manage their completion pace during the semester. Flex courses remain open for enrollment throughout the first half of the semester. Flex course enrollment for Fall 2021 ends on October 29.

Synonym: 208350
Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 09-07-2021 to 12-20-2021
Last day to drop without a grade: 09-27-2021 - Refund Policy
Last day to withdraw (W grade): 11-08-2021 - Refund Policy
Faculty: Marie O'Brien | View Faculty Credentials
Open Seats/Section Limit: 8/17 (as of 07-28-21 9:05 AM)

Course Description:

An introduction to principles and techniques of marketing with specific applications to the small business: problems and solutions in marketing research, advertising, pricing, and selling. Topics include data collection and interpretation, choice and use of media, analyzing marketing mix and pricing in small business situations, and the principles and stages of the selling process.

Essential Objectives:

1. Describe the relationships among marketing, sales, advertising, and public relations.
2. Identify the elements and describe the process for developing a marketing strategy for a product or business.
3. Identify and assess the primary and secondary data available to a small business person.
4. Identify marketing research resources within the student's own community.
5. Evaluate the advantages and disadvantages of TV, radio, newspaper, magazines, direct mail and the Internet as sources of advertising for a particular application.
6. Evaluate the effectiveness of several marketing research techniques (e.g. personal interview, give-aways, surveys, direct response ads).
7. Develop a marketing plan for a small business.
8. Discuss the ethical considerations inherent in marketing decisions.
9. Analyze the financial impact of a marketing plan through the use of pro-forma financial statements.

Additional Instructor Pre-Assignments/Notes/Comments:

The textbook for this class is:

Principles of MarketingV4.0 Tanner and Raymond.

For Your Students:

Information from Flatworld publisher of your textbook.
Share this link with your students so they can purchase your textbook in the affordable format of their choice or redeem their Access Pass.

student link to flatworld

ISBN: 9781453391952

Pub. Date: 3/1/2019
Publisher: Flatworld Knowledge

Students need to have:

  • access to the internet
  • a CCV e-mail account and check it frequently. You may link your CCV e-mail account to a personal e-mail account
  • be able to navigate and use CANVAS
  • a back-up plan if your internet at home goes down
  • be able to submit assignments in MSWord, Excel, and or PowerPoint

There will be other readings and links as assigned.


This is a self-paced course which means that students will be starting and progressing at different rates throughout the semester. Once you feel like you have a strong handle on the material, and you have completed all of the assignments for the module, you should feel comfortable moving on, regardless of the pace, as long as you complete the course within the semester timeframe.

The learning modules will consist of learning resources, demonstrate your learning forums, assignments and some modules have quizzes.

Demonstrate your Learning Forums are a part of every learning module and most are post first discussions- which means that you will post your reply before being able to read the replies of others.

The assignments, in addition to the discussion forums, will assess your learning of the module outcomes.

The quizzes are a part of some modules.

Module 15 includes the Final Project: The Marketing Plan. Many assignments become part of the Marketing Plan.

Evaluation Criteria:

Your final grade will be based on the following assessments:

Assignment Category Grade Weight Percentage
Demonstrate Your Learning Forums 30%
Assignments 30%
Final Project & Papers 30%
Quizzes 10%
Total 100%

Grading Criteria:


There are rubrics in every forum and assignment to detail what you need to do to be successful. Numeric grades are as follows.

A = 90 - 100 (A- 90 to 93, A 94 - 96, A+ 97 - 100)

B = 80 - 89 ( B- 80 - 83, B 84 - 86, B+ 87 - 89)

C = 70 - 79 (C- 70 - 73, C 74 - 76, C+ 77 - 79)

D = 60 - 69 (D- 60 - 63, D 64 - 66, D+ 67 - 69)

F = not doing the work or not finishing by end of semester


BUS-2430-VO02F Link to Textbooks for this course in eCampus.

The last day to use a Financial Aid advance to purchase textbooks is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Contact Faculty:

Email: Marie O'Brien
Hiring Coordinator for this course: Lenard Wynn-Summers

Mailing Address:
8 Tamshell Drive
Kent, CT 06757

  Work Phone: 860-355-2360

Notes: e-mail:

Attendance Policy:

There is no attendance policy. This class is self-paced. Complete it on your timetable. It must be completed by the end of the semester (December 20, 2021)

Accessibility Services for Students with Disabilities: CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please

  1. Provide disability documentation to the Accessibility Coordinator at your academic center.
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Honesty: CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.

Course description details subject to change. Please refer to this document frequently.

To check on space availability, choose Search for Classes.

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