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Course Planning by Program

2024-25

Essential Objectives

Course Syllabus


Revision Date: 29-Aug-24
 

Fall 2024 | BUS-2430-VO02F - Small Business Marketing


Flex Class

FLEX courses are online courses with flexible assignment submission, allowing students to manage their completion pace during the semester. FLEX courses remain open for enrollment throughout the first half of the semester. Flex course enrollment for Fall 2024 ends on October 30.


Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 09-03-2024 to 12-16-2024
Last day to drop without a grade: 09-16-2024 - Refund Policy
Last day to withdraw (W grade): 11-04-2024 - Refund Policy
This course has started, please contact the offering academic center about registration

Faculty

Marie O'Brien
View Faculty Credentials

Hiring Coordinator for this course: Nick Molander

Course Description

This course is an introduction to principles and techniques of marketing with specific applications to the small business: problems and solutions in marketing research, advertising, pricing, and selling. Topics include data collection and interpretation, choice and use of media, analyzing marketing mix and pricing in small business situations, and the principles and stages of the selling process.


Essential Objectives

1. Describe the relationships among marketing, sales, advertising, and public relations.
2. Identify the elements and describe the process for developing a marketing strategy for a product or business.
3. Identify and assess the primary and secondary data available to a small business.
4. Identify marketing research, entrepreneurial, and small business resources within the student's own community.
5. Evaluate the advantages and disadvantages of different sources of advertising for a particular application and marketing strategy.
6. Evaluate the effectiveness of several marketing research techniques.
7. Develop and present a marketing plan for a small business that demonstrates effective writing, sales, and communication skills.
8. Discuss the ethical considerations inherent in marketing decisions.
9. Analyze the financial impact of a marketing plan through the use of pro-forma financial statements and key performance indicators (KPIs).


Required Technology

More information on general computer and internet recommendations is available on the CCV IT Support page. https://support.ccv.edu/general/computer-recommendations/

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.


Required Textbooks and Resources


*** This is a low cost ($50 or less) textbook or resource class. ***

This course uses one or more textbooks/books/simulations, along with free Open Educational Resources (OER) and/or library materials.

Fall 2024 textbook/book details will be available on 2024-05-20. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be specific to this class. Please see this page for more information regarding the purchase of textbooks/books.

BUS-2430-VO02F Link to Textbooks for this course in eCampus.

For Open Educational Resources (OER) and/or library materials details, see the Canvas Site for this class.

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.


Artificial Intelligence(AI) Policy Statement

CCV recognizes that artificial intelligence (AI) and generative AI tools are widely available and becoming embedded in many online writing and creative applications.

Allowed: This course's generative AI policy acknowledges technology, including generative AI, plays a supportive role in learning and feedback. During our class, we may use AI writing tools such as ChatGPT in certain specific cases. You will be informed as to when, where, and how these tools are permitted to be used, along with guidance for attribution. Any use outside of these specific cases constitutes a violation of CCV's Academic Integrity Policy.

If you use AI it must be clearly stated the part of the assignment generated with AI assistance and properly cited. It is strongly advised to establish an account in CCV's licensed version of AI CoPilot.
Generative AI tools can be helpful for brainstorming, research, and editing help. However, they are not appropriate for generating text to be submitted for any assignments in this class. Microsoft Copilot (using your CCV rmail and password to sign in) is the AI tool recommended for this course in part because you can generate a link to the query. ALL uses of AI MUST be documented in a postscript with links to the query included.



Methods

This is a self-paced course which means that students will be starting and progressing at different rates throughout the semester. Once you feel like you have a strong handle on the material, and you have completed all of the assignments for the module, you should feel comfortable moving on, regardless of the pace, as long as you complete the course within the semester timeframe.

The learning modules will consist of learning resources, demonstrate your learning forums, assignments and some modules have quizzes.

Demonstrate your Learning Forums are a part of every learning module and most are post first discussions- which means that you will post your reply before being able to read the replies of others.Demonstrate Your Learning are substantive- 300 words and include 2 properly cited quotes (APA) format from the links or the material within the Module. This is your opportunity to prove that you have read and understood the material in the Module and properly citing APA format strengthens your understanding that Marketing is research based - properly cited.

The assignments, in addition to the discussion forums, will assess your learning of the module outcomes.

The quizzes are a part of some modules.

Module 15 includes the Final Project: The Marketing Plan. Many assignments become part of the Marketing Plan.


Evaluation Criteria

Your final grade will be based on the following assessments:

Assignment Category Grade Weight Percentage
Demonstrate Your Learning Forums 40%
Assignments 20%
Final Project & Papers 20%
Quizzes 20%
Total 100%

Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

 HighLow
A+10098
A Less than 9893
A-Less than 9390
B+Less than 9088
B Less than 8883
B-Less than 8380
C+Less than 8078
C Less than 7873
C-Less than 7370
D+Less than 7068
D Less than 6863
D-Less than 6360
FLess than 60 
P10060
NPLess than 600


Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

  • In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
  • Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
  • Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.

Accessibility Services for Students with Disabilities:


CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please
  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.


Academic Integrity


CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.