Course Syllabus

Spring 2025 | BUS-2390-VO01 - Social Media Strategy for Business

Online Class

Online courses take place 100% online via Canvas, without required in-person or Zoom meetings.

Faculty

James Brassard
View Faculty Credentials

Hiring Coordinator for this course: Nick Molander

Course Description

This course examines the role of social media in business communication and marketing strategies. Students explore the development, implementation, and management of a social media plan. The course examines how to generate, manage, and oversee effective social media content and measure the success of social media marketing campaigns. Topics include identifying target audiences, examining case-studies, and gaining practical skills including how to maximize social media exposure. Students also explore the latest social media trends across platforms that affect businesses and brands. Students build a social media marketing plan as a culminating project. Recommended prior learning: Introduction to Digital Marketing or equivalent skills.

Essential Objectives

1. Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising.
2. Define the role social media marketing plays within any organization’s comprehensive marketing plan.
3. Define key performance indicators (KPIs) for tracking and measuring a social media strategy.
4. Demonstrate an understanding of the ethical issues in social media marketing.
5. Analyze case studies of companies with influential social media brands.
6. Utilize effective digital and written communication skills including repurposing and designing campaigns for creating social media content.
7. Differentiate and create an audience and content using test social media accounts across platforms using demographic analytics.
8. Produce analytical reports of KPIs and understand how to apply these data as decision-making tools.
9. Discuss the role of diversity, social justice, and community in social media and communications strategies.
10. Create a social media strategy plan using a test business model and platform that incorporates audience analytics, sample content and drop dates, and tools for measuring effectiveness.

Required Technology

More information on general computer and internet recommendations is available on the CCV IT Support page. https://support.ccv.edu/general/computer-recommendations/

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.

Required Textbooks and Resources

Textbook Information will be posted here on December 6.

Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

	High	Low
A+	100	98
A	Less than 98	93
A-	Less than 93	90
B+	Less than 90	88
B	Less than 88	83
B-	Less than 83	80
C+	Less than 80	78
C	Less than 78	73
C-	Less than 73	70
D+	Less than 70	68
D	Less than 68	63
D-	Less than 63	60
F	Less than 60
P	100	60
NP	Less than 60	0

Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

• In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
• Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
• Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.

Accessibility Services for Students with Disabilities:

1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Integrity