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2021-22

Essential Objectives

Web Schedule Spring 2021


BUS-2230-VO02 - Principles of Marketing


Online Class


Online courses take place 100% online via Canvas, without required in-person or Zoom meetings.


Synonym: 203031
Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 01-26-2021 to 05-10-2021
Last day to drop without a grade: 02-15-2021 - Refund Policy
Last day to withdraw (W grade): 03-28-2021 - Refund Policy
Faculty: Ross Evans | View Faculty Credentials
This course has started, please contact the offering academic center about registration

Browse the Canvas Site for this class.

Course Description:

This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional considerations, and distribution options of both goods and services. Students will also examine the emerging role of electronic marketing and its impact on today’s businesses.

Essential Objectives:

1. Describe the difference between marketing, sales, advertising and public relations functions.
2. Discuss the function and importance of marketing in the economy.
3. Explain the impact of demographic, economic, technological, political and cultural factors on a marketing strategy.
4. Identify and define the basic parts of a marketing system.
5. Analyze marketing information and develop marketing strategies based on that information.
6. Discuss major public policies and regulations that control marketing practices.
7. Discuss the ethical considerations inherent in marketing strategies and decisions.
8. Evaluate marketing strategies for diverse consumer segments.
9. Analyze the financial impact of a marketing plan through the use of pro-forma financial statements.

Textbooks:

Spring 2021 textbook data will be available on December 2. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be for this course only. Please see this page for more information regarding the purchase of textbooks.

The last day to use a Financial Aid advance to purchase textbooks is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Contact Faculty:

Email: Ross Evans
Hiring Coordinator for this course: James Leete

Accessibility Services for Students with Disabilities: CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please

  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Honesty: CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.

Course description details subject to change. Please refer to this document frequently.

To check on space availability, choose Search for Classes.


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