Course Syllabus

Summer 2025 | BUS-2230-VO01 - Principles of Marketing

Online Class

Online courses take place 100% online via Canvas, without required in-person or Zoom meetings.

Faculty

Anthony Braca
View Faculty Credentials
View Faculty Statement
Hiring Coordinator for this course: Nick Molander

Course Description

This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional considerations, and distribution options of both goods and services. Students also examine the emerging role of electronic marketing and its impact on today’s businesses.

Essential Objectives

1. Describe the difference between marketing, sales, advertising and public relations functions.
2. Discuss the function and importance of marketing in the economy.
3. Explain the impact of demographic, economic, technological, political, and cultural factors on a marketing strategy.
4. Identify and define the basic parts of a marketing system.
5. Analyze marketing information and develop marketing strategies based on that information.
6. Discuss major public policies and regulations that control marketing practices.
7. Discuss the ethical considerations inherent in marketing strategies and decisions.
8. Evaluate and present marketing strategies for diverse consumer segments demonstrating business writing, sales, and communication skills.
9. Analyze the financial impact of a marketing plan through the use of pro-forma financial statements and key performance indicators (KPIs).

Required Technology

More information on general computer and internet recommendations is available on the CCV computer recommendations Support page.

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.

Required Textbooks and Resources

This course uses one or more textbooks/books/simulations.

Summer 2025 textbook details will be available on 2024-12-06. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be specific to this class. Please see this page for more information regarding the purchase of textbooks/books.

BUS-2230-VO01 Link to Textbooks for this course in eCampus.

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Methods

• Whole-class Discussion (Weekly Discussion Posts & Peer Responses)
• Virtual Lecture/Write-ups (Articles or Recorded Videos for you to view)
• Group activities & Group Presentation/Project
• Weekly Papers - Assessment/Application of Readings
• Mid-term (Week 7) and Final Exam (Week 15)
• Research paper on an approved topic

Evaluation Criteria

• 25% Attendance/Participation (Discussion posts, Peer Responses)
• 25% Papers
• 10% Midterm
• 10% Final Exam
• 15% Research Paper
• 15% Group Presentation

Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

	High	Low
A+	100	98
A	Less than 98	93
A-	Less than 93	90
B+	Less than 90	88
B	Less than 88	83
B-	Less than 83	80
C+	Less than 80	78
C	Less than 78	73
C-	Less than 73	70
D+	Less than 70	68
D	Less than 68	63
D-	Less than 63	60
F	Less than 60
P	100	60
NP	Less than 60	0

Weekly Schedule

Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

• In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
• Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
• Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.

Participation Expectations

Participation will be based upon your checking into and reviewing various resources (weekly videos viewed and responded to) as well as the Weekly Discussion post (posting a reply to discussion, replying to your peers)

Missing & Late Work Policy

Class cancellation: There will be no class cancellations due to weather or technology, assignments will be live for the entire week (with particular due dates each week)

Attendance Policy: Your attendance/participation will be based upon participating in Discussion & Peer Responses. Each week (13 weeks, no Discussion/PR on Midterm/Final weeks), you will attend by posting a response to Discussion, and then participate by replying to your peers.

Late Work Policy: I do not accept late papers or posts. You may ask for an extension before the due date. It is up to my discretion if the excuse is acceptable. Canvas technology issues (outside those posted by CCV as outages), will not be an acceptablle reason for work to be late. This includes other technology issues (wifi did not work, I was traveling and could not get internet, etc).

Accessibility Services for Students with Disabilities:

1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Integrity

Apply Now for this semester.