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Web Schedule Fall 2020


BUS-1135-VO02F - Introduction to Digital Marketing


Flex Class


FLEX courses are online courses with flexible assignment submission, allowing students to manage their completion pace during the semester. FLEX courses remain open for enrollment throughout the first half of the semester


Synonym: 202113
Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 09-08-2020 to 12-21-2020
Last day to drop without a grade: 09-28-2020 - Refund Policy
Last day to withdraw (W grade): 11-09-2020 - Refund Policy
Faculty: Ross Evans | View Faculty Credentials
This course has started, please contact the offering academic center about registration

Comments: Flex section - students will work at their own pace to complete course objectives by the end of the term. Contact a CCV advisor for more information about this format.

Browse the Canvas Site for this class.

Course Description:

This course provides an overview of the business value of digital marketing and ways it can be used to attract, convert, and retain customers. Students will be introduced to the broad array of digital interactive marketing programs used to achieve business goals including search engine optimization, online display advertising, email marketing, site optimization, social media, mobile marketing, and online analytics. Students will learn the key differences between digital and non-digital marketing and the advantages and disadvantages of both. Topics include the critical metrics used to assess and improve marketing campaigns, including methodologies for tracking the impact of online channels such as e-mail, paid search (pay-per-click), organic search (SEO), and display/banner ads.

Essential Objectives:

1. Demonstrate the techniques of Internet marketing in the context of the marketing mix and the Ps: product, place, promotion, and price).
2. Differentiate and appraise Internet marketing versus traditional marketing channels.
3. Identify and discuss how organizations and consumers utilize the Internet.
4. Discuss the strengths, weaknesses, and application of the various channels of Internet marketing including Google, Facebook, Twitter, YouTube, Internet ads, websites, and other social media platforms.
5. Define the basics of strategic website design and interaction for marketing an organization’s products and services.
6. Evaluate and examine the quality and effectiveness of website design using real examples for marketing an organization’s products and services.
7. Demonstrate effective content creation for internet publication including text, images, audio, and video.
8. Illustrate the differences between business-to-consumer (B2C) and business-to-business (B2B) Internet marketing.
9. Examine the differences between PPC (Pay Per Click) and SEO (Search Engine Optimization).

Textbooks:

Fall 2020 textbook data will be available on July 6. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be for this course only. Please see this page for more information regarding the purchase of textbooks.

BUS-1135-VO02F Textbooks.

The last day to use a Financial Aid advance to purchase textbooks is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Contact Faculty:

Email: Ross Evans
Hiring Coordinator for this course: Theodore Pappadopoulos

Accessibility Services for Students with Disabilities: CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please

  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Honesty: CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.

Course description details subject to change. Please refer to this document frequently.

To check on space availability, choose Search for Classes.


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