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Web Schedule Summer 2020

Revision Date: 21-Feb-20

BUS-1010-VU01 - Introduction to Business

Online Class

Online courses take place 100% online via Canvas, without required in-person or Zoom meetings.

Synonym: 184907

Location: Winooski - Meets Online

Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 05-26-2020 to 08-17-2020
Last day to drop without a grade: 06-11-2020 - Refund Policy
Last day to withdraw (W grade): 07-14-2020 - Refund Policy
Faculty: William Carey | View Faculty Credentials
This course has started, please contact the offering academic center about registration

Browse the Canvas Site for this class.

Course Description:

An introduction to the characteristics, organization, and operation of business, including organization and management, production planning and control, marketing, finance, day-to-day operations in the areas of accounting, personnel, research and development, and management information systems.

Essential Objectives:

1. Employ a sound business vocabulary.
2. Describe the characteristics, organization and operations of business, addressing the following topics: ownership, marketing, production, finance, taxation, human resources, team process, and planning.
3. Explain the basic economic foundations of business including supply and demand, the nature of competition, and describe the basic measures of economic performance.
4. Discuss the role of information systems and technology in the business environment.
5. Identify and access standard sources of information about business including the scope and diversity of career opportunities in the business field.
6. Describe the opportunities and challenges associated with conducting business in a global environment.
7. Discuss ethical considerations and social responsibility in business decisions.
8. Discuss employer/employee relationships in the context of equity, diversity and harassment.
9. Define the nature of marketing, marketing strategy, the marketing mix, promotion and distribution.
10. Describe the basic elements of reading, interpreting and understanding financial statements.

Additional Instructor Pre-Assignments/Notes/Comments:

Business is really an interaction between people.  Business involves people.  People are unpredictable sometimes, dynamic, and exciting. 

Class discussions rely on tying current business events in the media with material in the text.  However, business is all about dealing with people. 

We cover a lot of topics in "intro to business" to get an overview of as much as possible.  The student can later take classes which are more in depth on business topics of interest.  This class is a good opportunity for a high level view of business that you can use no matter what your interests and future endeavors may be.

Thank you.

Evaluation Criteria:

Participation: Class participation is important since this is an interactive course. Students will be expected to actively participate in class discussions, and are encouraged to state and defend their opinions and lead discussions whenever possible.

Grading weight factors:
25% Attendance and Class Participation
35% Assigned Homework
25% Tests and Quizzes

15% Mini-project

Grading Criteria:

Letter Grades, upper three numbers in each bracket will include a + on the letter grade, lower three numbers in each bracket will include a - on the letter grade:
A 100  90
B 89  80
C 79  70
D 69  60
F Failure to meet course objectives


Summer 2020 textbook data will be available on April 6. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be for this course only. Please see this page for more information regarding the purchase of textbooks.

BUS-1010-VU01 Textbooks.

The last day to use a Financial Aid advance to purchase textbooks is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Contact Faculty:

Email: William Carey
Hiring Coordinator for this course: James Leete

Attendance Policy:

Attendance: Three absences result in a failure in this class.


Introduction to Business Syllabus of Course Topics

Introduction to Business


The Dynamics of Business and Economics


1. Define basic concepts such as business, product, and profit.

2. Identify the main participants and activities of business, and explain why studying business is important.

3. Define economics and compare the four types of economic systems.

4. Describe the role of supply, demand, and competition in a free-enterprise system.

5. Specify why and how the health of the economy is measured.

6. Trace the evolution of the American economy and discuss the role of the entrepreneur in the economy.

7. Evaluate a small-business owners situation and propose a course of action.

Business Ethics and Social Responsibility


1. Define business ethics and social responsibility and examine their importance in business.

2. Detect some of the ethical issues that may arise in business.

3. Specify how businesses can promote ethical behavior.

4. Explain the four dimensions of social responsibility.

5. Debate an organizations social responsibilities to owners, employees, consumers, the environment and the community.

6. Evaluate the ethics of a businesss decisions.

Appendix A The Legal and Regulatory Environment

Business in a Borderless World


1. Explore some of the factors within the international trade environment that influence business.

2. Investigate some of the economic, legal-political, social, cultural, and technological barriers to international business.

3. Specify some of the agreements, alliances, and organizations that may encourage trade across international boundaries.

4. Summarize the different levels of organizational involvement in international trade.

5. Contrast two basic strategies used in international business.

6. Assess the opportunities and problems facing a small business considering expanding into international markets.

Managing Information Technology and E-Business


1. Summarize the role and impact of technology in the global economy.

2. Specify how information is managed and explain a management information system.

3. Describe the Internet and explore its main uses.

4. Define e-business and discuss the e-business models.

5. Identify the legal and social issues of information technology and e-business.

6. Assess the opportunities and problems faced by an individual in an e-business and suggest a course of action.

Options for Organizing Business


1. Define and examine the advantages and disadvantages of the sole proprietorship form of organization.

2. Identify two types of partnership and evaluate the advantages and disadvantages of the partnership form of organization.

3. Describe the corporate form of organization and cite the advantages and disadvantages of corporations.

4. Define and debate the advantages and disadvantages of mergers, acquisitions, and leveraged buyouts.

5. Propose an appropriate organizational form for a start-up business.

Small Business, Entrepreneurship, and Franchising


1. Define entrepreneurship and small business.

2. Investigate the importance of small business in the U.S. economy and why certain fields attract small business.

3. Specify the advantages of small-business ownership.

4. Summarize the disadvantages of small-business ownership and analyze why many small businesses fail.

5. Describe how you go about starting a small business and what resources are needed.

6. Evaluate the demographic, technological, and economic trends that are affecting the future of small business.

7. Explain why many large businesses are trying to think small.

8. Assess two entrepreneurs plans for starting a small business.

The Nature of Management


1. Define management and explain its role in the achievement of organizational objectives.

2. Describe the major functions of management.

3. Distinguish among three levels of management and the concerns of managers at each level.

4. Specify the skills managers need in order to be successful.

5. Summarize the systematic approach to decision making used by many business managers.

6. Recommend a new strategy to revive a struggling business.

Organization, Teamwork, and Communication


1. Define organizational structure and relate how organizational structures develop.

2. Describe how specialization and departmentalization help an organization achieve its goals.

3. Distinguish between groups and teams and identify the types of groups that exist in organizations.

4. Determine how organizations assign responsibility for tasks and delegate authority.

5. Compare and contrast some common forms of organizational structure.

6. Describe how communication occurs in organizations.

7. Analyze a businesss use of teams.

Managing Service and Manufacturing Operations


1. Define operations management and differentiate between operations and manufacturing.

2. Explain how operations management differs in manufacturing and service firms.

3. Describe the elements involved in planning and designing an operations system.

4. Specify some techniques managers may use to manage the logistics of transforming inputs into finished products.

5. Assess the importance of quality in operations management.

6. Evaluate a businesss dilemma and propose a solution.

Motivating the Workforce


1. Define human relations and determine why its study is important.

2. Summarize early studies that laid the groundwork for understanding employee motivation.

3. Compare and contrast the human-relations theories of Abraham Maslow and Frederick Herzberg.

4. Investigate various theories of motivation, including Theories X, Y, and Z; equity theory; and expectancy theory.

5. Describe some of the strategies that managers use to motivate employees.

6. Critique a businesss program for motivating its sales force.

Managing Human Resources


1. Define human resources management and explain its significance.

2. Summarize the processes of recruiting and selecting human resources for a company.

3. Discuss how workers are trained and their performance appraised.

4. Identify the types of turnover companies may experience, and explain why turnover is an important issue.

5. Specify the various ways a worker may be compensated.

6. Discuss some of the issues associated with unionized employees, including collective bargaining and dispute resolution.

7. Describe the importance of diversity in the work force.

8. Assess an organizations efforts to reduce its work-force size and manage the resulting effects.

Customer-Driven Marketing


1. Define marketing and describe the exchange process.

2. Specify the functions of marketing.

3. Explain the marketing concept and its implications for developing marketing strategies.

4. Examine the development of a marketing strategy, including market segmentation and marketing mix.

5. Investigate how marketers conduct marketing research and study buying behavior.

6. Summarize the environmental forces that influence marketing decisions.

7. Assess a companys marketing plans and propose a solution for resolving its problems.

Accounting and Financial Statement


1. Define accounting and describe the different uses of accounting information.

2. Demonstrate the accounting process.

3. Decipher the various components of an income statement in order to evaluate a firms bottom line.

4. Interpret a companys balance sheet to determine its current financial position.

5. Analyze financial statements, using ratio analysis, to evaluate a companys performance.

6. Assess a companys financial position using its accounting statements and ratio analysis.

Money and the Financial System


1. Define money, its functions, and its characteristics.

2. Describe various types of money.

3. Specify how the Federal Reserve Board manages the money supply and regulates the American banking system.

4. Compare and contrast commercial banks, savings and loan associations, credit unions, and mutual savings banks.

5. Distinguish among nonbanking institutions such as insurance companies, pension funds, mutual funds, and finance companies.

6. Investigate the challenges ahead for the banking industry.

7. Recommend the most appropriate financial institution for a hypothetical small business.

Financial Management and Securities Markets


1. Describe some common methods of managing current assets.

2. Identify some sources of short-term financing (current liabilities).

3. Summarize the importance of long-term assets and capital budgeting.

4. Specify how companies finance their operations and manage fixed assets with long-term liabilities, particularly bonds.

5. Discuss how corporations can use equity financing by issuing stock through an investment banker.

6. Describe the various securities markets in the United States.

7. Critique the short-term asset and liabilities position of a small manufacturer and recommend corrective action.

Accessibility Services for Students with Disabilities: CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please

  1. Provide disability documentation to the Accessibility Coordinator at your academic center.
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Honesty: CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.

Course description details subject to change. Please refer to this document frequently.

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