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Course Planning by Program

2024-25

Essential Objectives

Course Syllabus


Revision Date: 06-Sep-24
 

Fall 2024 | BUS-1010-VT01 - Introduction to Business


In Person Class

Standard courses meet in person at CCV centers, typically once each week for the duration of the semester.

Location: Brattleboro
Credits: 3 (45 hours)
Day/Times: Friday, 09:00A - 12:00P
Semester Dates: 09-06-2024 to 12-13-2024
Last day to drop without a grade: 09-16-2024 - Refund Policy
Last day to withdraw (W grade): 11-04-2024 - Refund Policy
This course has started, please contact the offering academic center about registration

Faculty

Anthony Braca
View Faculty Credentials
View Faculty Statement
Hiring Coordinator for this course: Deb Grant

Course Description

This course is an introduction to the characteristics, organization, and operation of business, including organization and management, production planning and control, marketing, finance, day-to-day operations in the areas of accounting, personnel, research and development, and management information systems.


Essential Objectives

1. Employ a sound business vocabulary.
2. Describe the characteristics, organization and operations of business, addressing the following topics: ownership, marketing, production, finance, taxation, human resources, team process, and planning.
3. Explain the basic economic foundations of business including supply and demand, the nature of competition, and describe the basic measures of economic performance.
4. Discuss the role of information systems and technology in the business environment.
5. Explore the scope and diversity of career opportunities in the business field through assignments such as informational interviews, job shadows, or other career exploration activities.
6. Describe the opportunities and challenges associated with conducting business in a global environment.
7. Discuss ethical considerations and social responsibility in business decisions.
8. Discuss employer/employee relationships in the context of equity, diversity and harassment.
9. Define the nature of marketing, marketing strategy, the marketing mix, promotion and distribution.
10. Describe the basic elements of reading, interpreting and understanding financial statements.
11. Demonstrate effective business writing and communication skills.


Required Technology

More information on general computer and internet recommendations is available on the CCV IT Support page. https://support.ccv.edu/general/computer-recommendations/

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.


Required Textbooks and Resources


*** This is a no cost textbook or resource class. ***

This course only uses free Open Educational Resources (OER) and/or library materials. For details, see the Canvas Site for this class.


Artificial Intelligence(AI) Policy Statement

CCV recognizes that artificial intelligence (AI) and generative AI tools are widely available and becoming embedded in many online writing and creative applications.

Integrated: This course's generative AI policy acknowledges the use of AI is an essential skill in today's world. By using genAI for specific purposes, students become equipped with relevant skills and tools necessary to thrive in a technology-driven society. Emphasizing the mastery of generative AI should empower you to harness its potential, enhancing your problem-solving abilities and preparing you for future challenges and opportunities. Be aware, however, that any time generative AI is used at any point in the assignment without attribution it may be considered a violation of CCV's Academic Integrity Policy.


Methods

  • small and large group discussions
  • interactive projects and/or activities
  • multimedia presentations and resources
  • readings, writing, and inquiry-based research
  • professional work-based learning experiences
  • guest speakers (Large corporation & local business)
  • possible tour of local business (currently discussing with possible participants)

Evaluation Criteria

This course will use a total points system for grading criteria.

14 weekly discussions/participation (10pts each) 140 points

9 weekly group project assignments (10pts each) 90 points

4 Short reflection papers (50 points each) 200 points

4 quizzes (25pts each) 100 points

1 Final Case Study 100 points

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Total course points 630 points


Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

 HighLow
A+10098
A Less than 9893
A-Less than 9390
B+Less than 9088
B Less than 8883
B-Less than 8380
C+Less than 8078
C Less than 7873
C-Less than 7370
D+Less than 7068
D Less than 6863
D-Less than 6360
FLess than 60 
P10060
NPLess than 600


Weekly Schedule


Week/ModuleTopic  Readings  Assignments
 

1

Week 1: Welcome to Class Week (Sept. 6)

  • Instructor/Student introductions (business card icebreaker activity)
  • Review of course syllabus
  
  • Nothing due for the first day for reading
  • Start PPT on Chapter 4: Forms of Business Ownership
  
  • Syllabus quiz (10 points)
  • Discussion of final (Case Study)
  • Assigning teams for Group Project
    • Goals for project
    • Create a company name and select a product/service
  • Reflection Paper (short) (Due for week 2)
 

2

Week 2: Different Forms of Business Ownership (Sept. 13)

  
  • Chapter 4: Forms of Business Ownership
  • PPT on Chapter 4
  
  • Weekly Team Project (What form of business will your company be?)
  • Go over topics for Final Case Study
  • Short Reflection Paper due
 

3

Week 3: Business Environment (Sept. 20)

  
  • Chapter 1: Understanding Economic Systems and Business
  • PPT on Chapter 1
  
  • Weekly Team Project (Who would your competitors be?)
  • Choose Company for Final Case Study
 

4

Week 4:Business Ethics and Social Responsibility (Sept. 27)

  
  • Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business
  • PPT on Chapter 2
  
  • Weakly Team Project (What would your company CSR's be?)
  • Study for quiz next week on chapters 1,2, and 4
 

5

Week 5:Entrepreneurship (Oct. 4)

  
  • Chapter 5: Entrepreneurship Chapter: Starting and Managaing Your Own Business
  • PPT on Chapter 5
  
  • Final Case Study Discussion (any issues, concerns, questions, etc.)
  • Quiz 2 (Chapters 1,2,4)
 

6
  • Week 6: Management & Leadership (Oct. 11)
  
  • Chapter 6: Management and Leadership in Today's Organizations
  • PPT on Chapter 6
  
  • Weekly Team Project (Need to decide what to work on)
  • Short Reflection Paper (Pick a leader, what leadership/traits do you admire and why?) (Due week 7)
 

7
  • Week 7: Human Resource Management (Oct. 18)
  
  • Chapter 8: Managing Human Resources and Labor Relations
  • PPT on Chapter 8
  
  • Weekly Team Project (What would be some of your HR policies for your company?)
  • Study for quiz next week on chapters 5,6, and 8
 

8
  • Week 8: Marketing (Oct. 25)
  
  • Chapter 11: Creating Products and Pricing Strategies to Meet the Customers' Needs
  • PPT on Chapter 11
  
  • Quiz (Chapter 5,6 & 8)
  • Weekly Team Project (Market Segmentation/Pricing Strategy of your company)
 

9
  • Week 9: Motivating Employees (Nov. 1)
  
  • Chapter 9: Motivating Employees
  • PPT on Chapter 9
  
  • Guest Speaker
  • Team Weekly Project (How would you motivate your employees)
  • Short Reflection Paper (Thoughts on Speaker) (Due Next Week)
 

10
  • Week 10: Global Market (Nov. 8)
  
  • Chapter 3: Competing in the Global Marketplace
  • PPT on Chapter 3
  
  • Short Reflection Paper Due
  • Weekly Team Project (What global markets would your company be interersted inand why?)
  • Study for quiz next week on Chapters 11, 9, and 3.
 

11
  • Week 11: Financial Statements (Nov. 15)
  
  • Chapter 14: Using Financial Information and Accounting
  • PPT on Chapter 14
  
  • Quiz on Chapters 11, 9, and 3.
  • Final Case Study (Check-in)
 

12
  • Week 12: Your Career in Business (Nov. 22)
  
  • Chapter 17: Your Career in Business
  • PPT on Chapter 17
  
  • Preperation for Final Case Study presenations
  • Short reflection paper on weekly team projects (done in resource center)
 

13
  • Presentation week (Dec 6)
  
  • No readings due
  
  • Reflection paper due this week or next week (What did you like/didn't like about class? Anything you wish was added to class? etc.)
 

14

Week 14: Presentation Week (Dec. 13)

  

No readings due.

  
  • Reflection paper due if not handed in last week
 

Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

  • In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
  • Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
  • Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.


Participation Expectations

Full participation requires active and thoughtful engagement in class each week. The following habits and skills are important. You'll have the opportunity to self-assess and receive instructor feedback on each of these areas at the mid-point and the end of the semester.

  • Attend class regularly, on-time and for the full session
  • Complete all of the week's reading and assignments before the start of class
  • Listen to others attentively and with an open mind
  • Positively contribute to class discussions and activities
  • Ask questions and seek help when you need it
  • Challenge yourself to do your best work


Missing & Late Work Policy

  • Late assignments can be submitted up to one week past the due date. There will be a 5% reduction in grade for 1 to 3 days late, 10% for 4 to 6 days late, and 15% for 7 days late.
  • For weekly participation grades, there are no make-ups. Communicating with each other is an important part of class. These grades cannot be made up after the fact.
  • An extension can be granted but only in extenuating circumstances. If there is a lengthy absence due to a medical reason, please contact me as soon as possible.
  • For any student who knows they will not have course access during any given week should make arrangements with me beforehand to complete assignments and/or projects prior to absence.
  • If there is no class due to weather, the PPT for the week will be posted on Canvas. It will be your responsibility to look at the PPT. I will briefly cover the PPT the following week.

Accessibility Services for Students with Disabilities:


CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please
  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.


Academic Integrity


CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.