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Course Planning by Program

2025-26

Essential Objectives

Course Syllabus


Revision Date: 02-Jan-25
 

Spring 2025 | BUS-1010-VO06F - Introduction to Business


Flex Class

FLEX courses are online courses with flexible assignment submission, allowing students to manage their completion pace during the semester. FLEX courses remain open for enrollment throughout the first half of the semester. Flex course enrollment for Spring 2025 ends on March 13.


Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 01-21-2025 to 05-05-2025
Last day to drop without a grade: 02-03-2025 - Refund Policy
Last day to withdraw (W grade): 03-24-2025 - Refund Policy
This course has started, please contact the offering academic center about registration

Faculty

Anthony Braca
View Faculty Credentials
View Faculty Statement
Hiring Coordinator for this course: Nick Molander

Course Description

This course is an introduction to the characteristics, organization, and operation of business, including organization and management, production planning and control, marketing, finance, day-to-day operations in the areas of accounting, personnel, research and development, and management information systems.


Essential Objectives

1. Employ a sound business vocabulary.
2. Describe the characteristics, organization and operations of business, addressing the following topics: ownership, marketing, production, finance, taxation, human resources, team process, and planning.
3. Explain the basic economic foundations of business including supply and demand, the nature of competition, and describe the basic measures of economic performance.
4. Discuss the role of information systems and technology in the business environment.
5. Explore the scope and diversity of career opportunities in the business field through assignments such as informational interviews, job shadows, or other career exploration activities.
6. Describe the opportunities and challenges associated with conducting business in a global environment.
7. Discuss ethical considerations and social responsibility in business decisions.
8. Discuss employer/employee relationships in the context of equity, diversity and harassment.
9. Define the nature of marketing, marketing strategy, the marketing mix, promotion and distribution.
10. Describe the basic elements of reading, interpreting and understanding financial statements.
11. Demonstrate effective business writing and communication skills.


Required Technology

More information on general computer and internet recommendations is available on the CCV computer recommendations Support page.

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.


Required Textbooks and Resources

This course uses one or more textbooks/books/simulations.

Spring 2025 textbook details will be available on 2024-12-06. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be specific to this class. Please see this page for more information regarding the purchase of textbooks/books.

BUS-1010-VO06F Link to Textbooks for this course in eCampus.

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.


Artificial Intelligence(AI) Policy Statement

CCV recognizes that artificial intelligence (AI) and generative AI tools are widely available and becoming embedded in many online writing and creative applications.

Allowed: This course's generative AI policy acknowledges technology, including generative AI, plays a supportive role in learning and feedback. During our class, we may use AI writing tools such as ChatGPT in certain specific cases. You will be informed as to when, where, and how these tools are permitted to be used, along with guidance for attribution. Any use outside of these specific cases constitutes a violation of CCV's Academic Integrity Policy.


Methods

  • Weekly Discussion (Weekly Discussion Posts & Critical thinking)
  • Virtual Lecture/Write-ups (Articles or Recorded Videos for you to view)
  • Readings (from the Textbook)
  • Current Events & Reflections (real-world applications of chapters)
  • Weekly Assignments- Assessment/Application of Readings
  • Mid Term
  • Final Exam

Evaluation Criteria

  • 30% Discussion (Demonstration of Learning/Reading)
  • 30% Assignments (Papers, Write-ups, Case Studies)
  • 20% Mid Term
  • 20% Final Exam

Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

 HighLow
A+10098
A Less than 9893
A-Less than 9390
B+Less than 9088
B Less than 8883
B-Less than 8380
C+Less than 8078
C Less than 7873
C-Less than 7370
D+Less than 7068
D Less than 6863
D-Less than 6360
FLess than 60 
P10060
NPLess than 600


Weekly Schedule


Week/ModuleTopic  Readings  Assignments
 

1

Course Overview, Intros, Expectations

  

Chapter 1 - Foundation of Digital Marketing

  

What is your Familiarity w/ Digital Marketing?

Reading Quiz

 

2

The Digital Ecosystem

  

Chapter 2 - Understanding the Digital Ecosystem

Chapter 3 - Integrationg Digital into Wider Organization Strategy

  

The digital ecosystem today (2025)

Digital Strategies in the Fortune 50

 

3

Navigating Digital Marketing

  

Chapter 4 - Understanding the Evolving Digital Consumer

Chapter 5 - Barriers, Consideration & Data Protection in Digital Marketing Strategy

  

Data Protection

Digital Consumer profiles

 

4

The Digital Transformation - Digital Marketing

  

Chapter 6 - Enabling Technologies for Online Marketing & Digital Transformation

Chapter 7 - Planning your Digital Marketing Strategy - Objectives, Teams, Budgeting

  

Digital Marketing - Budget Planning

 

5

Reaching your Customers

  

Chapter 8 - SEO Strategy & Organic Techniques

  

Customer Profile - ICP, Personas

 

6

Digital Advertising

  

Chapter 9 - Building & Optimizing a Winning Paid Search Strategy

Chapter 10 - Display Advertising & Programmatic Targeting

  

Building a Paid Search campaign on your own

Types of Advertising - Programmatic

 

7

Mid-Term (Chapter 1 - 10)

  

Chapters 1-10 (Textbook)

Week 1-6 Articles & Videos (Canvas)

  

Mid-Term Exam

 

8

Messaging & Email Marketing

  

Chapter 11 - Tailoring Your Social Media Strategy

Chapter 12 - Marketing Automation, Messaging, & Email Marketing (The Unsung Heroes)

  

Crafting an Email Marketing Campaign (Cadences)

The Marketing Funnel

 

9

Lead Generation

  

Chapter 13 - Affiliate Schemes & Partnerships to Deliver Highly Targeted Leads

Chapter 14 - Lead Generation that Delivers Results

  

Lead Generation - Cost & Return

 

10

Personalizing the Customer Journey

  

Chapter 15 - Content Strategy - A Key Pillar of Success

Chapter 16 - Personalizing the Customer Journey & Digital Experience

  

The Customer Journey - Real World Examples (Good & Bad)

 

11

Optimization & Design

  

Chapter 17 - Effective Experience Design (XD)

Chapter 18 - Optimizing your E-Commerce Platform

  

Free Tools for Design

 

12

Digital Marketing - Data Analytics

  

Chapter 19 - Managing Loyalty, CRM & Data

Chapter 20 - Measuring Success through Data Analytics & Reporting

  

How to Analyze Data - Data Analysis

Telling a Story with Data

 

13

Online Service

  

Chapter 21 - Providing a Smooth Online Service & Customer Experience

  

Providing a Smooth Customer Experience

 

14

Putting it All Together

  

Chapter 22 - Putting Together your Digital Marketing Strategy

  

Study for the Final Exam (Chapter 11 - 22, Week 8-14)

 

15

Final Exam (Chapter 11 - 22)

  

Chapter 11 - 22 (Textboo)

Week 8-14 Articles & Videos (Canvas)

  

Final Exam

 

Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

  • In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
  • Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
  • Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.


Participation Expectations

Participation will be based upon your checking into and reviewing various resources (weekly videos viewed and responded to) as well as the Weekly Discussion post (posting a reply to discussion, replying to your peers)



Missing & Late Work Policy

Class cancellation: This class is an Online class. There will be no class cancellations due to weather or technology, assignments will be live for the entire week they are due.

Attendance Policy: Attendance will be tracked in the form of weekly Discussions & Peer Responses. Each week you will respond to a prompt(s) and then comment on your classmate's posts as well. You will have until Friday of each week to post your initial Post and until Monday 11:59pm to post your Response.

Late Work Policy: There is no late work allowed in the course. You have until the end of each week to complete work for full credit. If you have an extenuating circumstance OR reach out with appropriate time to plan, we can arrange for one-off assignments to be turned in late. A lack of communication on handing in work (or not turning in work for several weeks) will result in a 0 or a late grade on work.


Accessibility Services for Students with Disabilities:


CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please
  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.


Academic Integrity


CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.

Apply Now for this semester.

Register for this semester: November 4, 2024 - January 17, 2025