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Essential Objectives

Course Syllabus

Revision Date: 18-May-24

Fall 2024 | BUS-1010-VO05 - Introduction to Business

Online Class

Online courses take place 100% online via Canvas, without required in-person or Zoom meetings.

Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 09-03-2024 to 12-16-2024
Last day to drop without a grade: 09-16-2024 - Refund Policy
Last day to withdraw (W grade): 11-04-2024 - Refund Policy
Open Seats: 17 (as of 07-21-24 3:05 PM)
To check live space availability, Search for Courses.


Zach Gervais
View Faculty Credentials
View Faculty Statement
Hiring Coordinator for this course: Nick Molander

Course Description

This course is an introduction to the characteristics, organization, and operation of business, including organization and management, production planning and control, marketing, finance, day-to-day operations in the areas of accounting, personnel, research and development, and management information systems.

Essential Objectives

1. Employ a sound business vocabulary.
2. Describe the characteristics, organization and operations of business, addressing the following topics: ownership, marketing, production, finance, taxation, human resources, team process, and planning.
3. Explain the basic economic foundations of business including supply and demand, the nature of competition, and describe the basic measures of economic performance.
4. Discuss the role of information systems and technology in the business environment.
5. Explore the scope and diversity of career opportunities in the business field through assignments such as informational interviews, job shadows, or other career exploration activities.
6. Describe the opportunities and challenges associated with conducting business in a global environment.
7. Discuss ethical considerations and social responsibility in business decisions.
8. Discuss employer/employee relationships in the context of equity, diversity and harassment.
9. Define the nature of marketing, marketing strategy, the marketing mix, promotion and distribution.
10. Describe the basic elements of reading, interpreting and understanding financial statements.
11. Demonstrate effective business writing and communication skills.

Required Technology

More information on general computer and internet recommendations is available on the CCV IT Support page. https://support.ccv.edu/general/computer-recommendations/

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.

Required Textbooks and Resources

This course uses one or more textbooks/books/simulations.

Fall 2024 textbook details will be available on 2024-05-20. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be specific to this class. Please see this page for more information regarding the purchase of textbooks/books.

BUS-1010-VO05 Link to Textbooks for this course in eCampus.

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Artificial Intelligence(AI) Policy Statement

CCV recognizes that artificial intelligence (AI) and generative AI tools are widely available and becoming embedded in many online writing and creative applications.

Prohibited: The use of generative AI is not allowed in this course, with the exception of spellcheck, grammar check and similar tools. This course rests in the value of students engaging in the learning process without relying on AI-generated content. Students will develop critical thinking and problem-solving skills independently, owning their learning journey from start to finish. If you use these tools, your actions would be considered academically dishonest and a violation of CCV's Academic Integrity Policy.


• Canvas Discussions

• Textbook assignments

• Project (w/ formal presentation)

• Games and/or simulations

• Scheduled Quizzes

• Mid-Term and Final Exams

Evaluation Criteria

Mid-Term Exam 20%

Final Exam 20%

Scheduled Quizzes 20%

Business Research Project/Presentation 10%

Homework Assignments 15%

Canvas Discussion Participation 15%

Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

A Less than 9893
A-Less than 9390
B+Less than 9088
B Less than 8883
B-Less than 8380
C+Less than 8078
C Less than 7873
C-Less than 7370
D+Less than 7068
D Less than 6863
D-Less than 6360
FLess than 60 
NPLess than 600

Weekly Schedule

Week/ModuleTopic  Readings  Assignments


~ Introductions

~ Chap. 1 – Exploring the World of Business and Economics



~ Chap. 2: Being Ethical and Socially Responsible



~ Quiz # 1 (Chap. 1-2)

~ Chap. 3: Exploring Global Business



~ Chap. 4/5 – Types of Businesses



~ Chap. 6 – Understanding the Management Process



~ Quiz # 2 (Chapters 4-6)

~ Chap. 7 – Creating a Flexible Organization



~ Mid-Term Exam



~ Chap. 8 – Producing Quality Goods and Services



~ Chap. 9 – Attracting and Retaining the Best Employees



~ Intro. to Business Presentations/Projects Due: Nov 11th

~ Quiz # 3 (Ch. 8-9)

~ Chap. 10 – Motivating and Satisfying Employees & Teams



~ Intro. to Business Presentations/Projects

~ Chap. 10 – Motivating and Satisfying Employees & Teams Cont.



~ Quiz # 4 (Ch. 10)

~ Chap. 11 – Effective Marketing



~ Chap. 13 – Distributing and Promoting Products



~ Quiz # 5 (Ch. 11,13)

~ Chap. 15 – Using Management and Accounting Information



~ Final Exam


Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

  • In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
  • Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
  • Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.

Participation Expectations

Participation Expectations:

  1. I encourage all students to actively participate during class activities in a courteous and respectful manner toward other students and myself.
  2. Post an original response to the weekly prompt(s) before the end of the week Monday at midnight (11:59 PM). You are welcome to post early and/or more frequently.
  3. Professional/Academic language is expected. No slang, curse words, etc. is allowed either during verbal classroom discussion or in written assignments.
  4. When writing, please write in full sentences, so that your message is clear and fully understood.

Artificial Intelligence (AI) Statement: The use of generative Artificial Intelligence (AI) is not allowed in this course, with the exception of spell check, grammar check and similar tools. This course rests in the value of students engaging in the learning process without relying on AI-generated content. Students will develop critical thinking and problem-solving skills independently, owning their learning journey from start to finish. If you use these tools, your actions would be considered academically dishonest and a violation of CCV’s Academic Integrity Policy.

Missing & Late Work Policy

Late Policy:

All assignments for a particular week will be posted by Sunday (start of the week). You will have until the following Monday night to complete the assignments. All assignments will be locked at Midnight on Monday. In the event that an assignment needs to be re-opened, then a penalty of 10 points per day will be applied to the late assignment. If you experience an extenuating circumstance that prevents you from meeting a due date, please contact me.

Accessibility Services for Students with Disabilities:

CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please
  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Integrity

CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.