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Course Planning by Program


Essential Objectives

Course Syllabus

Revision Date: 30-May-24

Fall 2024 | BUS-1010-VO03 - Introduction to Business

Online Class

Online courses take place 100% online via Canvas, without required in-person or Zoom meetings.

Location: Online
Credits: 3 (45 hours)
Day/Times: Meets online
Semester Dates: 09-03-2024 to 12-16-2024
Last day to drop without a grade: 09-16-2024 - Refund Policy
Last day to withdraw (W grade): 11-04-2024 - Refund Policy
This section is waitlisted (0). Please contact your nearest center for availability.


Richard Arend
View Faculty Credentials
View Faculty Statement
Hiring Coordinator for this course: Nick Molander

Course Description

This course is an introduction to the characteristics, organization, and operation of business, including organization and management, production planning and control, marketing, finance, day-to-day operations in the areas of accounting, personnel, research and development, and management information systems.

Essential Objectives

1. Employ a sound business vocabulary.
2. Describe the characteristics, organization and operations of business, addressing the following topics: ownership, marketing, production, finance, taxation, human resources, team process, and planning.
3. Explain the basic economic foundations of business including supply and demand, the nature of competition, and describe the basic measures of economic performance.
4. Discuss the role of information systems and technology in the business environment.
5. Explore the scope and diversity of career opportunities in the business field through assignments such as informational interviews, job shadows, or other career exploration activities.
6. Describe the opportunities and challenges associated with conducting business in a global environment.
7. Discuss ethical considerations and social responsibility in business decisions.
8. Discuss employer/employee relationships in the context of equity, diversity and harassment.
9. Define the nature of marketing, marketing strategy, the marketing mix, promotion and distribution.
10. Describe the basic elements of reading, interpreting and understanding financial statements.
11. Demonstrate effective business writing and communication skills.

Required Technology

More information on general computer and internet recommendations is available on the CCV IT Support page. https://support.ccv.edu/general/computer-recommendations/

Please see CCV's Digital Equity Statement (pg. 45) to learn more about CCV's commitment to supporting all students access the technology they need to successfully finish their courses.

Required Textbooks and Resources

*** This is a no cost textbook or resource class. ***

This course uses one or more textbooks/books/simulations, along with free Open Educational Resources (OER) and/or library materials.

Fall 2024 textbook/book details will be available on 2024-05-20. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be specific to this class. Please see this page for more information regarding the purchase of textbooks/books.

BUS-1010-VO03 Link to Textbooks for this course in eCampus.

For Open Educational Resources (OER) and/or library materials details, see the Canvas Site for this class.

The last day to use a Financial Aid Advance to purchase textbooks/books is the 3rd Tuesday of the semester. See your financial aid counselor at your academic center if you have any questions.

Artificial Intelligence(AI) Policy Statement

CCV recognizes that artificial intelligence (AI) and generative AI tools are widely available and becoming embedded in many online writing and creative applications.

Integrated: This course's generative AI policy acknowledges the use of AI is an essential skill in today's world. By using genAI for specific purposes, students become equipped with relevant skills and tools necessary to thrive in a technology-driven society. Emphasizing the mastery of generative AI should empower you to harness its potential, enhancing your problem-solving abilities and preparing you for future challenges and opportunities. Be aware, however, that any time generative AI is used at any point in the assignment without attribution it may be considered a violation of CCV's Academic Integrity Policy.


We will use several methods to accomplish the goals of this course. First, we shall tackle the excitement and challenges of developing a business plan for starting a new business. This team project is a major component of the course and has been designed to guide you throughout the semester by helping you focus on the job of evolving your business plan.

Additionally, you will have the opportunity to explore numerous business career opportunities and develop your own personal career plan.

Evaluation Criteria

Summary of Course Requirements


% of Grade

Essential Objectives

Business Plan Project



1, 2, 3, 5, 6, 9,10, & 11

10 Section Reports (each worth 10 points with lowest score dropped)


Final Written Plan


Peer Evaluation


Team Contract


Canvas Topic Discussion



1, 2, 3, 4, 6, 7, 8, 9, & 11

16 Online Topic Discussions (each worth 10 points with lowest score dropped).




1, 2, 3, 4, 6, 7, 8, 9, & 10

Two Examinations (each worth 75 points)

Career Exploration



5 & 11

7 Assignments (each worth 10 points with lowest score dropped)


Written Personal Career Plan


Financial Statements



10 &11

Financial Statement Report




Grading Criteria

CCV Letter Grades as outlined in the Evaluation System Policy are assigned according to the following chart:

A Less than 9893
A-Less than 9390
B+Less than 9088
B Less than 8883
B-Less than 8380
C+Less than 8078
C Less than 7873
C-Less than 7370
D+Less than 7068
D Less than 6863
D-Less than 6360
FLess than 60 
NPLess than 600

Weekly Schedule

Week/ModuleTopic  Readings  Assignments


The Foundations of Business


Read: Text chapter 1 and Course Syllabus.


Discussion Assignment:1

Career Exploration: Assignment1-Is a career in economics for you?



Business Ethics and Social Responsibility


Read: Text chapter 2

Business Plan:Read the information in the Teamwork and Canvas Groups module.


Discussion Assignment: 2



Business in a Global Environment


Read: Text chapter 3


Discussion Assignment: 3

Business plan:Meet with your team, complete the Team Contract Activity and submit your completed Team Contract.



Selecting a Form of Business Ownership


Read: Text chapter 4


Discussion Assignment: 4

Business Plan:Group Report #1-Your Great Business Idea.



The Challenges of Starting a New Business


Read: Text chapter 5


Discussion Assignment: 5

CareerExploration:Assignment 2-Where do you find happiness?

Business Plan:Group Report #2: Industry Analysis.



Managing for Business Success


Read: Text chapter 6.


Discussion Assignment: 6

Business Plan:Group Report #3: Management Plan.



Recruiting, Motivation, & Keeping Quality Employees


Read: Text chapter 7


Discussion Assignment: 7

CareerExploration: Assignment 3-Are you a people person?

Business Plan:Group Report #4: Management Qualifications and Compensation.



Teamwork & Communications


Read: Text Chapter 8



Discussion Assignment: 8

Business Plan: Group Report #5: Products and Production



Marketing: Providing Value to Customers.


Read: Text chapter 9


Discussion Assignment: 9

CareerExploration:Assignment 4-So many choices.

Business Plan:Group Report #6: Marketing Plan.



Product Design & Development.


Read: Text chapter 10


Discussion Assignment:10

Business Plan: Group Report #7: Global Issues.



Operations Management in Manufacturing & Service Industries


Read:Text chapter 11 & Business Plan Tutorial A.


Discussion Assignment:11

Business Plan:Group Report #8: Estimating Sales.



The Role of Accounting in Business

Introduction to Financial Statements & Analysis


Read: Text Chapter 12 & review Business Plan Tutorial B.

Financial Statements: Read the information and view the videos in the Financial Statements Canvas module.


Discussion Assignment:12

Career Exploration: Assignment 5-Is a career in accounting for you?

Business Plan: Group Report #9: Accounting Reports.

Financial Statements: Start work on the financial statement report.



Managing Financial Resources


Read: Text chapter 13


Discussion Assignment:13

Career Exploration: Assignment 6-Financial Futures.

Financial Statements: Complete and submit the Financial Statement Report assignment.

Business Plan: Group Report #10: Financial Plan.



Managing Information & Technology


Read: Text chapter 15


Discussion Assignment:14

CareerExploration: Assignment 7-could you manage a job in IT or IS?

Business Plan: Finish and submit final written business plan.

Financial Statements: Complete and submit the Financial Statement Report assignment.



Legal and Regulatory Business Environment


Read:Text chapter 16



Discussion Assignment:15

Career Exploration: Personal Career Plan written assignment.

Business Plan: Submit written team member evaluation. Team Leaders: Submit Task Management Log.


Attendance Policy

Regular attendance and participation in classes are essential for success in and are completion requirements for courses at CCV. A student's failure to meet attendance requirements as specified in course descriptions will normally result in a non-satisfactory grade.

  • In general, missing more than 20% of a course due to absences, lateness or early departures may jeopardize a student's ability to earn a satisfactory final grade.
  • Attending an on-ground or synchronous course means a student appeared in the live classroom for at least a meaningful portion of a given class meeting. Attending an online course means a student posted a discussion forum response, completed a quiz or attempted some other academically required activity. Simply viewing a course item or module does not count as attendance.
  • Meeting the minimum attendance requirement for a course does not mean a student has satisfied the academic requirements for participation, which require students to go above and beyond simply attending a portion of the class. Faculty members will individually determine what constitutes participation in each course they teach and explain in their course descriptions how participation factors into a student's final grade.

Participation Expectations

Class participation is a key component to the success of the course for the individual student and the group. Therefore, it is critical that you regularly participate each week to be a full partner in this enhanced learning environment. Your appearance and participation in the discussion forum each week is the way attendance will be taken. More than three absences will result in not being successful in the course.

Missing & Late Work Policy

Assignments: All assignments are expected to be completed and turned in on time even if you miss a class or portion thereof. A late assignment will be accepted for one week after the due date and will result in a 10% point deduction for that assignment. Should an assignment be more than one week past the due date that assignment will receive zero points.

Makeup Tests: Makeup tests will not be given. If you miss the mid-term examination for unavoidable reasons you may write an additional research paper as a substitute.

Additional Research Papers: An additional research paper is an option for students who missed or may wish to improve a low score on the first examination. The additional research paper will be on a topic approved by the instructor. This research should result in a 5 to 6 page double-spaced paper, in the MLA format, with well-documented references and a bibliography. In addition to the content you will be graded on clarity of thought, proper grammar, syntax, sentence and paragraph organization, punctuation and correct spelling.

If you do elect to turn in a research paper, the grade on the paper will be used as a substitute for your test REGARDLESS of your grade on the paper. In other words, if I grade the research paper, it WILL be used in your overall score.

Accessibility Services for Students with Disabilities:

CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please
  1. Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/
  2. Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan.
  3. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process.

Academic Integrity

CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College.