Revision Date: 20-Jan-21

BUS-2430-VO01 - Small Business Marketing Synonym: 198218 Location: Online Credits: 3 (45 hours) Day/Times: Meets online Semester Dates: 01-26-2021 to 05-10-2021 Last day to drop without a grade: 02-15-2021 - Refund Policy Last day to withdraw (W grade): 03-28-2021 - Refund Policy Faculty: Marie O'Brien | View Faculty Credentials This course has started, please contact the offering academic center about registration Browse the Canvas Site for this class. Course Description: An introduction to principles and techniques of marketing with specific applications to the small business: problems and solutions in marketing research, advertising, pricing, and selling. Topics include data collection and interpretation, choice and use of media, analyzing marketing mix and pricing in small business situations, and the principles and stages of the selling process. Essential Objectives: The successful student will be able to: 1. Describe the relationships among marketing, sales, advertising, and public relations. 2. Identify the elements and describe the process for developing a marketing strategy for a product or business. 3. Identify and assess the primary and secondary data available to a small business person. 4. Identify marketing research resources within the student's own community. 5. Evaluate the advantages and disadvantages of TV, radio, newspaper, magazines, direct mail and the Internet as sources of advertising for a particular application. 6. Evaluate the effectiveness of several marketing research techniques (e.g. personal interview, give-aways, surveys, direct response ads). 7. Develop a marketing plan for a small business. 8. Discuss the ethical considerations inherent in marketing decisions. 9. Analyze the financial impact of a marketing plan through the use of pro-forma financial statements. Textbooks: Spring 2020 textbook data will be available on December 2. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be for this course only. Please see this page for more information regarding the purchase of textbooks. Additional Instructor Pre-Assignments/Notes/Comments: The textbook for this class is: Principles of MarketingV4.0 Tanner and Raymond. For Your Students: Information from Flatworld publisher of your textbook. Share this link with your students so they can purchase your textbook in the affordable format of their choice or redeem their Access Pass. student link to flatworld https://students.flatworldknowledge.com/course/2595678 ISBN: 9781453391952 Type: ACCESS CODE Pub. Date: 3/1/2019 Publisher: Flatworld Knowledge Students need to have: access to the internet a CCV e-mail account and check it frequently. You may link your CCV e-mail account to a personal e-mail account be able to navigate and use CANVAS a back-up plan if your internet at home goes down There will be other readings and links as assigned. Evaluation Criteria: Mastery of Essential Objectives, level of participation, and overall quality of work including written mechanics. Discussion Forums: Quality and quantity of posts. Learning is a collaborative effort among students, facilitated by the instructor. Weekly Assignments: Assignments encompass real-world application and case studies as well as outside readings. Evaluation is individualized to the student via instructor comments. Final Project: A final project where students integrate and synthesize elements of the course information. The final project ideally will fulfill a professional, business need for the student. Grading Criteria: Evaluation Criteria Your final grade will be based on the following assessments: Assignment Category Grade Weight Percentage Discussion Questions 25% Assignments 25% Final Project & Papers 25% Attendance 25% Total 100% Grades: There are rubrics in every forum and assignment to detail what you need to do to be successful. Numeric grades are as follows. A = 90 - 100 (A- 90 to 93, A 94 - 96, A+ 97 - 100) B = 80 - 89 ( B- 80 - 83, B 84 - 86, B+ 87 - 89) C = 70 - 79 (C- 70 - 73, C 74 - 76, C+ 77 - 79) D = 60 - 69 (D- 60 - 63, D 64 - 66, D+ 67 - 69) F = not doing the work or not finishing by end of semester Attendance Policy: Attendance is mandatory. Since you will not be coming to a campus and attending class, I will mark your attendance by your posts in the Discussion Questions. Your appearance in the Discussion forum each week is the way attendance is taken. Attendance Policy:Regular attendance and participation in classes are essential components of a student's success in college and are completion requirements for courses at CCV. Please be aware that missing more than three (3) classes will result in a non-satisfactory grade. Attendance and Participation in class constitutes 25% of your grade: 0 absences =100 1 absence = 85 2 absences= 70 3 absences= 55 Contact Faculty: Email: Marie O'Brien Hiring Coordinator for this course: James Leete Mailing Address: 8 Tamshell Dr Kent, CT 06757   Work Phone: 860-355-2360 Notes: You are encouraged to reach out to me with questions and comments: Contact Information is: Marie A. O'Brien text or call 860 355 2360 (if you choose this option, please identify yourself and this class. e-mail: obriennextlevel@gmail.com, or mao05190@ccv.vsc.edu, or use the e-mail option in Canvas Accessibility Services for Students with Disabilities: CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/ Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process. Academic Honesty: CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College. Course description details subject to change. Please refer to this document frequently.