Revision Date: 11-Dec-19

BUS-2230-VO01 - Principles of Marketing Synonym: 187309 Location: Online Credits: 3 (45 hours) Day/Times: Meets online Semester Dates: 01-21-2020 to 05-04-2020 Last day to drop without a grade: 02-10-2020 - Refund Policy Last day to withdraw (W grade): 04-06-2020 - Refund Policy Faculty: Ross Evans | View Faculty Credentials This course has started, please contact the offering academic center about registration Course Description: This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional considerations, and distribution options of both goods and services. Students will also examine the emerging role of electronic marketing and its impact on today’s businesses. Essential Objectives: The successful student will be able to: 1. Describe the difference between marketing, sales, advertising and public relations functions. 2. Discuss the function and importance of marketing in the economy. 3. Explain the impact of demographic, economic, technological, political and cultural factors on a marketing strategy. 4. Identify and define the basic parts of a marketing system. 5. Analyze marketing information and develop marketing strategies based on that information. 6. Discuss major public policies and regulations that control marketing practices. 7. Discuss the ethical considerations inherent in marketing strategies and decisions. 8. Evaluate marketing strategies for diverse consumer segments. 9. Analyze the financial impact of a marketing plan through the use of pro-forma financial statements. Textbooks: Spring 2020 textbook data will be available on December 6. On that date a link will be available below that will take you to eCampus, CCV's bookstore. The information provided there will be for this course only. Please see this page for more information regarding the purchase of textbooks. Contact Faculty: Email: Ross Evans Hiring Coordinator for this course: Theodore Pappadopoulos Syllabus: BUS-2230-VO01: Principles of Marketing SPING 2020 Community College of Vermont Instructor:Ross Evans, ross.evans@ccv.edu Phone: 802-356-9621 Course Description:This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional considerations, and distribution options of both goods and services. Students will also examine the emerging role of electronic marketing and its impact on today’s businesses. Throughout the semester, students will: Describe the difference between marketing, sales, advertising and public relations functions. 2. Discuss the function and importance of marketing in the economy. 3. Explain the impact of demographic, economic, technological, political and cultural factors on a marketing strategy. 4. Identify and define the basic parts of a marketing system. 5. Analyze marketing information and develop marketing strategies based on that information. 6. Discuss major public policies and regulations that control marketing practices. 7. Discuss the ethical considerations inherent in marketing strategies and decisions. 8. Describe the means for accommodating diversity in the work place. Course Expectations Participants will: Complete assigned readings and actively participate in class discussions and activities. Attend and engage in class providing thoughtful and respectful classroom dialogue relating to assignments, current business news and practical experiences. Actively participate in group project work while completing individual written assignments and reading. Evaluation 25% Assignments & In-Class Quizzes 15% Attendance and Participation 25% Mid-term 35% FinalMarketing Plan. Required Text Principles of Marketing ISBN:9780134492513 Additional reading Articles from relevant business magazines and texts may be assigned to all students at least one week prior to reviewing in class. Course Plan (subject to change as needed) Date Topic/Chapters Guiding Questions Week 1 Introduction to Marketing (1 & 2) What is marketing and how do we use it to create customer value and build relationships? Week 2 The Marketing Environment (3) What does the modern marketplace look like and how do we understand customer needs & wants? Week 3 Marketing Insights (4) How do marketers gain insights into consumer behavior? Week 4 Consumers vs. Business Markets & Behavior (5 & 6) What are the differences between consumer markets and business markets? Week 5 Consumer Driven Marketing Strategy (7) How do we translate consumer behavior and insights into strategy?(Quiz 1) Week 6 Products, Services & Brands (8) What tactics are available to marketers to execute desired strategy? Week 7 New Product Development (9) What is product development and what are the stages of the product life-cycle? Week 8 Pricing Strategy (10 & 11) How is pricing used as a marketing tactic?(Mid-term Exam) Week 9 Marketing Channels (12) What are marketing channels and how are they used to deliver customer value? Week 10 Retailing & Wholesaling (13) What are the key differences between wholesaling and retailing? Week 11 Integrated Marketing (14) How do marketers coordinate all the various promotional tools?(Quiz 2) Week 12 Advertising & Public Relations (15) How do marketers use advertising & PR to reach customers? Week 13 Personal Selling & Sales Promotion (16) How do marketers communicate when face to face with customers?(Final Marketing Plans Due) Week 14 Direct & Online Marketing (17) How do marketers use direct selling, and online selling to reach customers? Week 15 Sustainable Marketing (20) How can marketers use sustainable marketing strategies to deliver value to customers? Accessibility Services for Students with Disabilities: CCV strives to mitigate barriers to course access for students with documented disabilities. To request accommodations, please Provide disability documentation to the Accessibility Coordinator at your academic center. https://ccv.edu/discover-resources/students-with-disabilities/ Request an appointment to meet with accessibility coordinator to discuss your request and create an accommodation plan. Once created, students will share the accommodation plan with faculty. Please note, faculty cannot make disability accommodations outside of this process. Academic Honesty: CCV has a commitment to honesty and excellence in academic work and expects the same from all students. Academic dishonesty, or cheating, can occur whenever you present -as your own work- something that you did not do. You can also be guilty of cheating if you help someone else cheat. Being unaware of what constitutes academic dishonesty (such as knowing what plagiarism is) does not absolve a student of the responsibility to be honest in his/her academic work. Academic dishonesty is taken very seriously and may lead to dismissal from the College. Course description details subject to change. Please refer to this document frequently.